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Promax&BDA seeks to find the 'sticky stuff'

MUMBAI: The second edition of the television branding and promo event Promax&BDA India kicked off this morning in Mumbai.

 

 

The two-day session was inaugurated by president and CEO Jim Chabin and Star India COO Samir Nair. As a promotional tool Apple gave away two Ipod products to two winners.

 

 

Speaking on the occasion Nair said, "This is an exciting time to be in the television industry. Last year 25 channels launched. Things were far more quiet 10 years ago when I joined. There are 61 million cable homes in the country. Each year 10 million TV sets are bought. This represents a huge opportunity for everybody in this room to create compelling content. I do believe that the demand for compelling content outstrips supply."

 

 

Nair, however, noted that with fragmentation hooking an audience would become increasingly difficult. "Therefore it is important to get the sticky stuff. This conference will explore how marketers and content creators can do that. The Indian satellite television industry is 13 years old. Take work seriously but not yourself. Have fun in life and live on the edge."

Promax has also released a book for last year. It has pictures of all the events that happened last year including India. A reel was also shown that created by Promax. It showed the trends in the country's television landscape. One of the shots lightly spoofed the transformation phenomenon of Jassi as well as generation leaps in stories and cricket as well as Bachchan. A man with spectacles keeps saying that this is his TV home.

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