At Comedy Central, it's all about fun and laughter

MUMBAI: "We never take ourselves seriously." What else can you expect from someone who is involved 24x7 with Comedy Central?

For the uninitiated, Comedy Central is the only all-comedy network in the US and is owned by Comedy Partners, which is a wholly-owned division of MTV Networks.


At the concluding day of the Promax&BDA conference in Mumbai, Comedy Central vice president on-air design Kendrick Reid (dressed in traditional Indian attire) captured audiences' attention as he showcased various promo designs the channel had undertaken in the past, which were true to its brand proposition.

"Like our brand, street art has a distinct point of view, is creative, spontaneous and connects with the audience. This was the super glue for us. We used the elements of street art and gradually introduced it in our promos over a period of time," Reid said.



The channel went in for an artistic and eclectic look, staying true to its philosophy that supported the brand. The new look evolved across the entire network, be it in live action, 2D, 3D or animation.



Comedy Central also personalised its channel IDs for various holidays like Thanksgiving, Christmas or Hanukkah (an eight-day Jewish holiday commemorating the rededication of the Temple of Jerusalem in 165 BC). "It's not just about design, there has to be a promo campaign that provides that glue that sticks," Reid said.

"At Comedy Central, we believe in responding to what is going on in our society. One such thing was our reaction towards the innumerable reality shows that were hitting American television screens," Reid said.

The channel rolled out promos of phony reality shows like - Handicap House, The Vault and While You Were Drunk - to show how ridiculous these reality shows could be. Interestingly, the channel received numerous inquiry calls from viewers to find out how to participate in these shows!

Comedy Central was launched in April 1991 and is seen in over 85 million US cable households in all the 50 states and US territories.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories