Key Findings:

• Post 2002, category observes dip in advertising
• 55% rise in TV advertising in Hosiery category during Jan-May '05 compared to Jan-May '04
• 43% rise in Average No. of Hosiery ads in 2004 compared to 2002
• Hindi Entertainment channels, the choice of advertisers
• 'Amul Macho Innerwear' tops the brands list during Jan-May '05

This week, AdEx India looks at the TV Advertising in 'Hosiery' category. Below is the advertising pattern in 'Hosiery' category on Television across the years 2001-04.

• Category advertising observes growth across 2001-02
• Dip observed in 2003 (-31%) & 2004 (-13%)

Let's have a look at the advertising spends in Hosiery on Television during Jan-May '05 compared to corresponding period in 2004.

• 55% rise in category advertising during Jan-May'05 compared to Jan-May'04

Is there any rise in the average no. of Hosiery ads per day (across all channels) across the years? The chart below gives the answers.

• Huge rise in the average no. of ads across 2000-03
• 43% rise in average no. of ads in 2004 compared to 2002

Let's watch out the channel genre preferred by the Hosiery advertisers.

• 45% of the advertising share goes to Hindi Entertainment channels
• Hindi News channels, the next preferred genre

Lastly, let's look at the Top 5 Hosiery Brands advertised during Jan-May '05 on Television.