MAM

Fun and wonder key to capturing kids' attention

MUMBAI: What goes behind capturing the hearts and minds of Indian kids? That was what Walt Disney Television International - India's Toon Disney marketing head Mubina Ansari and senior executive (marketing) Anand Roy dwelled on at the Promax&BDA conference in Mumbai today.

"Fun and wonder are important elements to capture kids' attention. However kids grow old younger as they are exposed to much more at a very young age. Also the fact of the matter is that music is also one element that connects well with the kids. Close to 65 per cent of Indian kids aged 9 - 14 prefer to listen to music than watch TV," said Ansari. Keeping these statistics in mind, Toon Disney used music to establish its channel identity.

Kids between the age of 9 - 14 years in India also have a strong sense of belonging to a group (81 per cent) and friends are important to almost 95 per cent of them. Also interesting is the fact that 92 per cent of Indian kids aged 9 - 14 years enjoy creating and inventing new things.

Disney took interactivity to the next level by creating an animated turtle - Crush (from Finding Nemo) in Turtle Talk, wherein Crush interacts with kids and informs them about marine life.

Quoting Disney founder Walt Disney, Ansari said, "Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world!"

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories