11 July 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 48



Media, Advertising & Marketing Watch




 

Sony unleashes marketing innovations around key shows
Sony Entertainment Television has recently unleashed various promotional tools that are aimed at creating and leveraging new touch points to connect with its millions of viewers.

Rakshit to receive AAAI Premnarayen award
The Advertising Agencies Association of India (AAAI) will be presenting the AAAI Premnarayen award for outstanding contribution to the industry to Advertising Avenues chairman Goutam Rakshit.

Internet surfing overtakes TV watching in China
In China, the daily average times spent surfing the net exceeds the time spent on watching TV. Net scored 2.73 hours ahead of TV's 1.29 hours, says a survey conducted by the Chinese Academy of Social Science.

Special Report
Zee Cinema - Maximising the gains the new mantra
The first of a three-part special series on the Zee Network concludes with Zee Cinema.

Kurlon makes entry in the home furnishing segment

Philips in deal with ISRO, Apollo Hospital & DHAN

Blue Star launches screw-chiller range of Acs

Tata Indicom unveils VData cards

Spice launches Spice Caller Songs

Nike announces LeBron James Asia Tour Summer '05

Travel agency Make MyTrip appoints marketing head

INXS in recording deal with Epic Records/SonyBMG

DoubleClick wins awards for mktg excellence in US

Warner Bros to roll out new videogame on Justice League of America

Ajay Modgil appointed Sab TV marketing head

Awaaz felicitates brand leaders across 21 categories

Max woos media fraternity for '5 baje 5 Superstar'

Sri Lankan Airlines to promote tour packages

SifyMax, Sony to host 'Fame Gurukul' episodes

Book Mark
A narrative journey into the quirky world of advertising.

Guest Speak
Huge Cyber-Tsunami Developing in Asia
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (18/06/2005 to 24/06/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/06/2005 to 24/06/2005)
Star Plus
Sun TV
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
Long TV commercials in vogue
Source: Economic Times
   
   
Amul targets Rs 150-crore export turnover
Xerox launches Laser Printer
Source: The Hindu Business Line
   
CORPORATE INDIA
Source: Deccan Herald
 
Ganpati launches branded sugar
Kurlon enters home furnishing
Source: Business Standard
Sania bids adieu to adidas, to sparkle in Lotto ads
Business Standard is out of NRS 2005
Outlook to launch City Limits
Source:Agency Faqs
   
   
It's foolish to give up sport for advertising: Sania
Source: India Daily
   
Anbumani firm on ban on smoking scenes
Source: Newindpress
   
Less advertisements, more Bollywood numbers on World Space radio
Source: NewKerala.com
International News
UAE advertising spend at $206m in 3 months
Source: Khaleej Times Online
   
Coke Selects Publicis to Launch Vault
Y&R Pools Creative for Dr Pepper
DDB Puts Subaru Tribeca SUV On Air
Piasecki Named CEO of Torre Lazur McCann
Source: Ad Week
   
Nielsen Makes Prompt Decision, Will Interrupt Viewers Every 42 Minutes
OMD, ABC Team On 'Branded' Study, Find Complementary Effect
Source: Media Post
   
Danone opts for OMD and Group M
Oxigen unveils screensaver ads
Source: Media Week (UK)
   
Shipping firm, China ad biz IPOs await
Source: MarketWatch
On Advertising: Former gods fall from the heights
Source: IHT
   
Government launches IR ad campaign
Source: ABC News Online
   
MultiSell introduces new concept in public space advertising
Source:Strategiy
   
Advertising spending falls by 5%
Source: Guardian
   
China's Target Media sees RM570m IPO in 6 months
Source: The Edge Daily
   
Protests after Peru pulls Fujimori TV ad
Source: Reuters
   
Advertising circulars not junk mail insists deliverer
Source: The New Zealand Herald

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