MAM

DoubleClick wins awards for marketing excellence in the US

MUMBAI: The New York headquartered DoubleClick which provides solutions for advertising agencies, web publishers and marketers has announced that its rich media solution, Dart Motif and its email marketing solution, Dart Mail, each won in their respective category in Jupitermedia's 2005 ClickZ.com Marketing Excellence Awards.

 

 

DoubleClick's Dart Motif won in the Rich or Streaming Media Technology/Product category and DartMail won in the ASP Email Marketing category. Judges of the awards were a range of interactive marketers that make up ClickZ.com's reader base.

 

 

DoubleClick senior VP and GM ad management Doug Knopper said, "It is an honour that our industry peers have bestowed this recognition on Dart Motif and it is dedicated product, sales and customer support team. The product has made great strides in the marketplace since its inception, and we are greatly encouraged by the positive feedback from the advertising and creative community. This award is another reminder that DarT Motif has become a serious contender in the rich media space."

 

 

Created by integrating Macromedia Flash MX 2004 with Dart ad management solutions, marketers and ad agencies use Dart Motif for their rich media campaigns to benefit from increased efficiency, improved campaign performance, customized levels of service and centralised reporting. By becoming Dart Motif-enabled, publishers can meet the demand from advertisers and their ad agencies which use Dart Motif.

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