Conditional low cost packages were announced viz: the Far East
(Singapore, Malaysia and Bangkok) starting from minimum 2 nights
/ 3 days,
Earlier a 'Rediscover Sri Lanka' package aimed at holidaymakers
who set out to discover Sri Lanka in association with Taj Group
of hotels, Sri Lanka Tourism, and the Tourism Cluster was announced
the launch to boost tourism in the country that is fast recovering
from last year's Tsunami.
The $ 4.1 million campaign with the tagline 'SriLanka thanks the
world for caring, and in return invites you over' spearheaded by
SriLankan Airlines and the tourism board was released in international
press and television channels on May 16, 2005.
The three and half month campaign will initially consist of commercials
on pan-regional television in Europe, the Middle East, Far East,
and South Asia followed by localized press advertisements in Europe,
the country's major tourism markets.
An Internet campaign is also being conducted with banner advertisements
on 25 major travel websites.
Among those involved in the production of the campaign were Grant
McCann, Film Locations, Hit Factory, Video Image, Power House, and
Vision Works, all in Sri Lanka, and VHQ Singapore.
As a commitment to rebuild the nation and accelerate tourism, SriLankan
Airlines is providing $ 2.1 million towards Rediscover SriLanka
campaign along with supporting the campaign through series of media
conferences in target markets to promote the campaign. SriLankan
Holiday, a subsidiary of SriLankan Airlines is offering up to 20
per cent off on holiday packages.
USAID, which supports the Tourism cluster, has pledged $ 3 million
for Sri Lanka's tourism recovery efforts, of which $ I million will
be towards the Rediscover Sri Lanka campaign.