Kurlon makes an entry in the home furnishing segment

BANGALORE: Sweet dreams' to 'Dream homes' is the catch line for their new offerings - Mattress, pillow and mat major Kurlon today announced their entry into the home furnishing segment - the entire range from upholstery, bed linen and bath linen. A new logo for this segment was also unveiled today.

The company claims that they are the first and only player in the branded curtains market and the only player to have a complete offering. In terms of competition, Bombay Dyeing are into towels and bed linen, while S Kumars are into bed linen, pillow cases, bath accessories and table linen.


Kurlon plan is to grab leadership by capturing 40 per cent of the total branded market for all their porducts over the next three years on the back of its 44 sales offices with over 5500 dealers. Kurlon estimated the curtains market to be worth around Rs.35 - 40 billion in India alone. A ball-park figure for the branded bed linen and towels markets would be around Rs.10 billion a major chunk of pie is presently Bombay Dyeing's. No figures were available for the branded upholstery market.

Kurlon, which has a current turnover of less than Rs.2 billion, has ambitions of a 10 fold growth over the next three years to Rs.20 billion by outsourcing manufacture. Some potential suppliers including from over seas have already been short-listed. They claim to have a strong design team that will provide the designs and specifications, and feel that maintaining sustained quality standards across a number of suppliers is their strength.

Manipal group chairman and CII Karnataka past chairman Sudhakar Pai said that he was open to all options including partnering or financing potential supplier/s during a discussion with on the sidelines of a press conference at Bangalore today. With regards to overseas vendors, Pai revealed that they are looking at suppliers in Vietnam and some other countries.

Latest Reads
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories