MAM

Philips ties up with ISRO, Apollo Hospital & DHAN for affordable rural healthcare

MUMBAI: Philips India, the Indian Space Research Organisation (ISRO), Apollo Telemedicine Networking Foundation (ATNF) and Madurai based NGO - Development of Humane Action (DHAN) have joined hands for Disha (Distance Healthcare Advancement).

Disha is a project, which is aimed at meeting the healthcare needs of the less privileged in India. All four organisations are strategic partners in the project bringing their unique capabilities to deliver the project's aims.

 

Disha, a telemedicine initiative is a business plan conceived by Philips India for providing distance healthcare to the underserved people at the base of the economic pyramid.

Healthcare is a core focus area for Philips and the company has a clear vision to make technological innovations in healthcare accessible, available, and affordable to wider sections of people around the world. Disha is a step in that direction. The project will meet the needs of India's more vulnerable groups who need adequate but affordable healthcare.

 

 

In 2004 Philips commissioned ACNielsen (with support from ICG Consultants) to conduct a qualitative and quantitative research in India, which revealed that people in rural areas with lower incomes spend a higher proportion on healthcare than their urban counterparts. A large percentage of costs go to paying high interest rates on loans for healthcare, while travel and lost work time accounts for much of the remainder. Early intervention in a health crisis is therefore critical in dealing with poverty.

 

 

The Disha initiative is being piloted in Theni district in Tamil Nadu and was formally inaugurated today in Madurai.

Philips, has custom-built a tele-clinical van complete with diagnostic equipment, including an ultrasound machine, X-ray machine, a defibrillator and an ECG machine. This van with dedicated doctors and other para-medical staff will operate in the areas around Theni district in Tamil Nadu.

Isro has in the past couple of years, taken the initiative for a satellite-based telemedicine network in the country to reach super specialty healthcare and consultancy to rural and remote area population. For the Disha project, Isro is providing the connectivity through VSat and allocating the required bandwidth on its InSat satellite free of cost.

Apollo Hospitals Group is a pioneer in the field of Telemedicine in India and is credited with being the first to set up a rural telemedicine centre in the village of Aragonda in Andhra Pradesh. Apollo Telemedicine Network Foundation (ATNF) with 76 telemedicine centres including five overseas has today emerged as the single largest Telemedicine solution provider in India.

The Apollo Specialty Hospitals, Madurai, the leading super-specialty tertiary care hospital in Madurai is the referral hospital for the Disha mobile tele-clinical van. Apollo will make available to Philips the required doctors and paramedical staff in the van, as also train the medical and paramedical manpower. Apollo's specialist doctors and operational staff at its hospital in Madurai will provide specialised diagnosis and care for patients visiting the mobile tele-clinical van.

Dhan Foundation provides the vital link to the local community and will play a key role in community participation for the project. Dhan will provide counseling (through domiciliary follow-ups) to the patients on nutrition and hygiene. They will train volunteers from the villages to motivate and play an active role in counseling. This will enable the villagers to directly participate in the implementation of the project.

Commenting on this new foray, Philips India CEO K Ramachandran said, "Philips is a healthcare, lifestyle and technology company. Our vision is to be able to improve people's quality of life through the products we offer and the markets we serve. Our challenge lies in expanding our scope to new markets and new business opportunities with sustainability as the key driver."

"Today the population growth is highest in emerging markets especially in the mid and low ends of the economic pyramid. Technology can help drive sustainable solutions that bridge the divide between the privileged and lesser privileged sections of society and improve the quality of life at all levels. However, new value delivery models need to be created to make this happen and this strategic partnership is a step in that direction," he added.

Isro chairman G Madhavan Nair stated, "With the objective of taking the benefits of space technology to the rural and remote area population, Isro had taken the initiative to establish space-based telemedicine network in 2001. Isro's Telemedicine network has now expanded to connect 26 specialty hospitals in major cities to 87 hospitals in rural and remote areas including the Andaman and Nicobar, Lakshadweep and J&K."

"Isro has been working with other departments of Government, NGOs and private entrepreneurs in its various space applications programmes to ensure that the benefits of high technology reach the underprivileged."

Apollo Group of Hospitals managing director Preetha Reddy said, "Today Apollo hospitals group is the largest healthcare provider in Asia and the third largest healthcare provider in the world. Apollo - the pioneer of telemedicine in India is also the largest telemedicine network solution provider in Asia. As part of our corporate social responsibility we are committed to provide specialized healthcare to the rural poor."

In India, 80 per cent of the population lives in the rural areas, whereas 80 per cent of the medical community lives in the cities. On the other hand, 11 per cent of the world's population, which resides in the rural areas of India, remains devoid of quality healthcare. This scenario could change with the use of Telemedicine, that would bridge geographical distances and provide healthcare to those sections of the society that currently don't have access to quality healthcare. Through telemedicine we transfer the knowledge and not the patients, who are then treated at their respective villages, Reddy stated.

DHAN Foundation executive director M P Vasimalai said, "Secondary and tertiary healthcare is still a distant dream for those living in remote pockets of rural India. Availability of affordable, quality healthcare is a huge issue in these communities."

High spends on healthcare is one of the leading causes for debt in rural India. A large percentage of income goes towards high interest rates on loans for healthcare, while travel and lost work time accounts for much of the remainder.

"Early detection of the problem and arresting the damage caused due to improper medical treatment can considerably reduce the high expenditure on healthcare incurred by these villagers," Vasimalai added.

The DISHA tele-clinical van will travel to identified locations once a week and it is expected to cover a population of 500,000. This pilot project will be evaluated and the results will be used to build a business model for a healthcare delivery system including the pricing for such a facility. Support of additional NGO's will also be sought to strengthen the interaction between the patients, doctors and the facilities.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories