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Travel agency Make MyTrip appoints marketing head

MUMBAI: MakeMyTrip.com which claims to be India’s largest online travel company has appointed Gayatri Buddha as AVP, Marketing

 

 

It has also appointed Venkatesh Bhardwaj to head technology initiatives for the firm. Buddha started her career as a journalist and later moved on to be part of the core launch team of Monsterindia.com. As marketing communications specialist, she rose to the position of senior brand manager and had been successful in positioning monsterindia.com as the leading jobsite in India. Buddha brings with her, in-depth knowledge of the online market and exhaustive consumer insights.

 

 

Venkatesh will be heading the technology team - the backbone of MakeMyTrip. A veteran in the industry, Venkatesh - prior to his appointment at MakeMyTrip - was responsible for driving important technological innovations and server management at Mantraonline.com, one of India’s largest horizontal portals and part of the Bharti Telecom conglomerate.

 

 

MakeMyTrip.com CEO Deep Kalra said, “In the B2C segment, jobs and travel are the two high growth categories and having worked in one of them for over five years, Gayatri provides the perfect fit to help drive the unique blend of US-India business and the soon to be launched domestic business of Makemytrip.com.

"For any online company, the technology team is the lifeline. It was imperative for us to bring on board someone who not only has sound knowledge about the industry but also a team leader. And we are lucky to have got someone of Venkatesh’s eminence”.

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