Zee
Cinema's Big B series gets brand film push
Zee Cinema intensifies its efforts to promote the revamped
"Shaniwaar Ki Raat.." series with two brand films.
Maxus
bags IDBI's Rs 200 million media business
Maxus has bagged the IDBI media account in Mumbai. The account
is estimated to be in the region of Rs 200-250 million. The win
comes on the back of several wins the agency has recorded over the
last 2-3 months.
Terrestrial
TV: Trai sets terms for private players
Trai recommends opening up of terrestrial TV for private
players; decision would also help community television.
Fiat
India appoints Aicar its marketing consultant
New
team to lead McCann Worldgroup's EMEA region
Reebok,
Hip-Hop violinist Miri Ben-Ari make music
Currency
firm Travelex ties up with McEnroe
Aaj
Tak, Star News slug it out in Hindi news race?
Zee
Marathi claims ratings success with awards
Book
Mark
Sandip Tarkas, Media Direction CEO, recommends the book `Freakonomics.'
Guest Speak
Move
Over B2B, B2C -- It's M2E Time
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