Maxus bags IDBI's Rs 200 million media business

MUMBAI: Maxus has bagged the IDBI media account in Mumbai. The account is estimated to be in the region of Rs 200-250 million. The win comes on the back of several wins the agency has recorded over the last 2-3 months.



Says an elated Maxus India and Asia Pacific MD CVL Srinivas, "We are delighted with these wins. Importantly for us they have come from all three of our main offices of Delhi, Mumbai and Bangalore. We have strong operations in all these centers and today have a diverse client base across each of these units. All these clients are embarking on aggressive growth plans, and we are delighted to be chosen their media partner."

According to Lodestar media CEO Shashi Sinha, Lodestar lost the agency three months ago. While FCB Ulka was handling the creative, Lodestar was handling the media duties. When the creative duties moved from FCB Ulka to Bates in June, the IDBI media duties moved to Maxus as Bates is a WPP agency.



Srinivas adds, "We have been selective in our pitching this year. After our big account wins last year, our focus has been to look at clients who have the potential to grow in the coming years, and where it makes business sense for us."

Maxus India won several high profile pitches in 2004, including Britannia, Titan (Planning), Walt Disney, Titan (Buying).



Over the last three months, Maxus has added new businesses that tallies to about Rs 1 billion, according to the agency. These include AMD (microprocessors) in Bangalore, Essar Telecom (Mumbai), GE Money, SBI Cards, Dabur Oral care and the Bill Gates Foundation.

Maxus client portfolio in India includes Hero Honda, Hutch, Britannia, Titan, Seagram, Dabur, Pidilite, VIP luggage, Tata Motors (SUV), Himalaya, Reebok, Hindustan Times and AajTak.

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