Zee Marathi scores with awards celebrating its best

MUMBAI: The Marathi language channel from the Zee Network fold has asserted that the second edition of its Zee Marathi Awards telecast brought it some significant returns on the ratings front.

Quoting Tam data, Zee Marathi claims top position in terms of channel share, TVRs and time spent in Mumbai as well as Maharashtra market in all important target groups.

The Zee Marathi Awards was telecast on the channel on 15 August from 7:30 pm to 10:30 pm. The Tam data (for a period of 7:30 pm to 10:30 pm, CS4+) provided by the channel has the show recording maximum TVRs 8.4, 8.1 and 9.8 in markets Mumbai+Maharashtra, Mumbai and rest of Maharashtra respectively. In CS15+, it is 9, 9.2 and 9.5 respectively.

In the CS4+ category for, the show recorded maximum time spent per viewer as 64 minutes, 58 minutes and 72 minutes in the Mumbai+Maharashtra, Mumbai and rest of Maharashtra markets respectively. In the CS15+ category, the same is 57, 60 and 57 minutes respectively. The channel has asserted top position in this category for the given time period.

In the CS4+ category, the awards slot has reached 14 per cent of viewers in all the three markets. The channel claims second position here, just behind Star Plus which recorded 19 per cent reach in the particular time slot on 15 August. In the CS15+ category, the reach Zee Marathi has recorded is 15 per cent in Mumbai+Maharashtra markets and in the Mumbai market it is 14 per cent. The channel is positioned behind Star Plus and Sony Entertainment Television (SET) here.

The data shows Zee Marathi recording a channel share of 20.7 per cent in the CS4+, Mumbai+Maharashtra market. In the Mumbai and rest of Maharashtra markets the channel has gained 19.7 per cent and 22.8 per cent channel shares respectively. In the CS15+ category, the channel has quoted the related Tam numbers as 19.9 per cent, 20.8 per cent and 18 per cent in the Mumbai+Maharashtra, Mumbai and rest of Maharashtra markets respectively.

Says Zee Marathi head Nitin Vaidya, "Zee Marathi Awards has helped the channel to surge ahead of even Hindi general entertainment channels in the time slot. We were so confident about the popularity of the awards property that we didn't resort to either outdoor or print campaigns for its promotions. Zee Marathi Awards was promoted only in the Zee Network."

Zee Marathi instituted the awards on the occasion of its fifth anniversary in 2004 to honour the best performers on its shows. The winners are selected by viewers: through ballot papers supplied by cable operators, SMS and Interactive Voice Recording System (IVRS).

The channel looks at the awards property as an effective marketing medium to create a buzz in the non-Mumbai market. Stars themselves campaign for their victory, thus reaching out to the viewers across Maharashtra.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories