| Brand Films: 'Bholu Musladhar' and 'Chikoo Chakram'
Both the films present a gamut of emotions with a clear undertone
of humour. The films showcase two die-hard Amitabh fans from two
diverse age groups and show how transformation happens to their
original selves when clock strikes 8 every Saturday night. Bholu
Musladhar & Chikoo Chakram symbolise the effect of
the big B and his films and the transformation they can cause.
Namrata Rungta of Storytellers, who has directed both the films,
says the idea was to show how ordinary characters -- avid fans of
Amitabh and underdogs in real lives -- suddenly undergo a transformation
and dominate the surroundings when they sit down to watch the Amitabh
series.
"While Bolu Musladhar is a hen-pecked husband, Chikoo Chakram
is a spoilt kid who goofs up on everything. While the former is
being persistently bullied by his wife, the boy badly needs a superman
to help him out of his troubles. With this combination, we are targeting
two separate age groups. The climax, which offers a perfect mix
of heroism and humour, is an attempt to cash in on the viewers'
passion for Amitabh Bachchan," says Rungta.
How the 8 pm phenomenon unfolds!
|
The
brand films, with the transformation theme, also attempts to promote
the Superfan contest the channel unveiled recently. Superfan
is Zee Cinema's search for Amitabh's biggest fan. The shortlisted
candidates feature in reality capsule series the channel telecasts
during the breaks of the Amitabh movie series.
With
the Superfan contest, Zee Cinema also attempts to make the
best use of breaks in a novel way. Inspired by the success of break
programming which it introduced for Mujhse Shaadi Karogi,
the channel has been using the breaks of the Amitabh series as a
perfect platform to telecast the Superfan series. At the
end of every episode, viewers are asked to SMS the name of person
who they think is the best Amitabh fan.