5 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 6



Adex Analysis




 

 

Cellular phone advt register 52% rise in H1 2005
Cellular Phone advertising grew by 52 per cent in first half of 2005 compared to the first half 2004.

Media, Advertising & Marketing Watch
Zee in pre-launch campaign for new soap
Zee TV kicks off teaser campaign for its interactive soap 'Saath Phere,' which will replace 'Kareena Kareena' from 17 October.

Decade milestone crossed, Cartoon Network reinvents itself
New channel identity, shows, movies, contests, on-ground activities are what's in store on Cartoon Network as it turns 10.

Airtel to spend Rs 38 billion in Karnataka by March '06

Samsung launches Diwali promo; gifts worth Rs 2 bn

BenQ Mobile kickstarts India operations

Dish Asia Network's Tamil channels hop on to dishtv

Orange TV to debut live cricket telecast on mobile TV

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (18/09/2005 to 24/09/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/09/2005 to 24/09/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Sahara One
Gemini TV

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Today's Newsbreakers.......India
JWT Mumbai bags Baskin Robbins account
Kevin D' Souza to head Lowe Chennai
Cartoon Network lines up new shows, movies
P&G appoints Deborah Ann Henretta as additional director
ITC ties up with KVIC to source, distribute Mangaldeep agarbattis
Source: The Hindu Business Line
 
Pushpinder Singh resigns from Ambience Publicis
HC allows BCCI to open bids for telecast rights
Airtel to invest Rs 380 cr in Karnataka this year
Super Series on mobiles
Source: Business Standard
   
The story behind the Mirinda advertisement
Source:Rediff
Enterprise Nexus bags Toshiba televisions
JWT, Mumbai, wins Baskin Robbins ice-cream business
RMG Connect bags relationship marketing duties for Trianz consultancy services
Tapas Das of ‘Bartaman’ joins Lokmat Group as business head
Source: Agency Faqs
 
   
Metrosexuals on Move Rock the Ad World
Source: 24x7updates
   
Bye, bye billboards
Source:The Statesman
   
Indian IT solutions provider for advertising and media industry expanding fast into Middle East and Far East
Source:India Daily
International News
Thai United Broadcasting Ordered To Stop Ads
Aegis to buy Hungarian media group for €10m
Source: Yahoo
   
Arnold to Cut at Least 50 at Boston HQ
Century 21 Shifts to Mcgarrybowen
Source: Ad Week
   
12th China ad festival to be held in October in northwest China
Source: Xinhuanet
   
Sci-Fi Channel in major marketing push
Aegis in talks with several bidders
ITV Kids to launch on 11 Feb 2006
Ryanair to put advertising on overhead racks
Source: Media Week (UK)
   
Fashion firm drops 'fcuk' slogans
Source:CNN International
   
Government should invest in education not advertising
Source:Canada NewsWire
WPP, Hellman & Friedman enter Aegis buyout fray
  Source: Reuters
   
EchoStar's DISH Signs for Nielsen TV Ratings
Lincoln, Honda Drive Campaigns Into Subways
Study Gauges TV, Computer Usage by Ethnicity
Source: Media Week (US)
   
Click/Counter-Click: The Podcast Bandwagon
Yahoo! May Monetize Library Archives
Papers Take A New Pass On Pass-Along, Data Reveals Total Readership
aQuantive Names Howe DRIVEpm President
Source: Media Post
   
Telstra steps up broadband advertising
Source: Whirlpool,
   
MSN Reveals Latest Ad Innovations
Source: iMedia Connection,
   
Shaanxi Province to host China ad gala
Source: China Daily

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