Samsung launches Diwali promotion; to give away gifts worth Rs 200 million

MUMBAI: Samsung India Electronics Ltd unveiled its mega festival promotion called 'Pehla Kamaal, Doosra Dhamaal' offer.

Starting today, this promotion will run on an all India basis until 10 November, 2005. This promotion, which offers an assured gift with the purchase of any Samsung audio video or home appliances product has gifts worth Rs 200 million to be given away during the promotion period.



Samsung also announced a week long, pre festival all India free service camp for all Samsung products across consumer electronics, IT (except ODD/HDD) and telecom product categories. This free service camp, which is being organised for the second time this year, will commence tomorrow, 5 October and will be held till 11 October, 2005.

This camp is being organised in sync with the festival period as a value offering from the company.



The Samsung 'Pehla Kamaal Doosra Dhamaal' consumer promotion is a scratch based promotion, with a difference. As part of this promotion, any customer buying a Samsung audio video or home appliance product gets two chances to win exciting gifts instead of one.



The First Scratch or the 'Pehla Kamaal' reveals to the customer the sure shot or the assured gift he/she has won. The sure shot gift options include a copper based utensil set, five piece Parka Container set, Microwaveable Lunch Box and an Electric Kettle.

The second scratch or the 'Doosra Dhamaal' reveals the bumper gift that a lucky customer can win. The gift options for the second scratch include Samsung products like the hi-end Side-by-Side refrigerator, 26" Samsung LCD TV, Samsung Microwave Oven, Samsung DVD Player and a Rs 1500 gift voucher from Reebok. Purchases above Rs 50,000 entitle Samsung customers to two scratch cards, so that they win two assured gifts and get two chances to win the bumper prize.

"Our festival offering for consumers includes not only the 'Pehla Kamaal Doosra Dhamaal' consumer offer but also several existing new products that we have launched for the Festival season - new range of LCD, DLP and Plasma panels, home theatres as well home appliances products," said Samsung India Electronics LTD director R Zutshi.

Latest Reads
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories