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Samsung launches Diwali promotion; to give away gifts worth Rs 200 million

MUMBAI: Samsung India Electronics Ltd unveiled its mega festival promotion called 'Pehla Kamaal, Doosra Dhamaal' offer.

Starting today, this promotion will run on an all India basis until 10 November, 2005. This promotion, which offers an assured gift with the purchase of any Samsung audio video or home appliances product has gifts worth Rs 200 million to be given away during the promotion period.

 

 

Samsung also announced a week long, pre festival all India free service camp for all Samsung products across consumer electronics, IT (except ODD/HDD) and telecom product categories. This free service camp, which is being organised for the second time this year, will commence tomorrow, 5 October and will be held till 11 October, 2005.

This camp is being organised in sync with the festival period as a value offering from the company.

 

 

The Samsung 'Pehla Kamaal Doosra Dhamaal' consumer promotion is a scratch based promotion, with a difference. As part of this promotion, any customer buying a Samsung audio video or home appliance product gets two chances to win exciting gifts instead of one.

 

 

The First Scratch or the 'Pehla Kamaal' reveals to the customer the sure shot or the assured gift he/she has won. The sure shot gift options include a copper based utensil set, five piece Parka Container set, Microwaveable Lunch Box and an Electric Kettle.

The second scratch or the 'Doosra Dhamaal' reveals the bumper gift that a lucky customer can win. The gift options for the second scratch include Samsung products like the hi-end Side-by-Side refrigerator, 26" Samsung LCD TV, Samsung Microwave Oven, Samsung DVD Player and a Rs 1500 gift voucher from Reebok. Purchases above Rs 50,000 entitle Samsung customers to two scratch cards, so that they win two assured gifts and get two chances to win the bumper prize.

"Our festival offering for consumers includes not only the 'Pehla Kamaal Doosra Dhamaal' consumer offer but also several existing new products that we have launched for the Festival season - new range of LCD, DLP and Plasma panels, home theatres as well home appliances products," said Samsung India Electronics LTD director R Zutshi.

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