Decade milestone crossed, Cartoon Network reinvents itself

MUMBAI: The only thing constant in life, they say, is change. With the kids's channel space in India getting more and more competitive by the day with the likes of Hungama TV and the Disney Channel slowly but surely gaining momentum, the leader in the space - Cartoon Network - is not sitting idle but is looking at ways to reinvent itself.

On the occassion of its 10th anniversary, Cartoon Network has lined up a whole lot of fanfare to lure and at the same time retain its young audiences. New shows, movies, contests, on-ground activities and promotions are what's in store on both Cartoon Network and its sister channel Pogo.

The new snazzy channel identity of Cartoon Network

The first significant change is the change in the channel's on-air identity. Cartoon Network has rung in the next decade with a younger, snazzier supplemental logo, which indicates the channel's next growth phase. The on-air look of the channel has also undergone a significant change.

As far as programming is concerned, the fifth edition of Toon Cricket featuring Mark Waugh and Wasim Akram is what's lined up in December. The 'Tri-Toon Triangular Try Anything Tournament' will have Akram and Waugh hopping on to the field to battle for the trophy.

Toon Cricket 2005 will see the best spinners, batsmen and fielders from the world of toons, kids and international cricket on the field. Two lucky winners of the Toon Cricket 2005 'Apna Yaar' on-air contest will get the opportunity to lead one of the teams in the finals to be held in select cities in December 2005 against Akram and Waugh.

An on-air contest coupled with on-air and off-air promotional campaign featuring Waugh and Akram will precede the extravaganza. Toon Cricket 2005 representatives will visit over 100,000 kids through a 200 school-wide contact program in select cities that will include exciting pre-event activities and prizes.

Kids can also log onto for an ‘Online Cricketing Championship’ and play a selector’s role of putting together a team by clubbing various Toon-turned-cricketers with the two former international players.

Sify will be the internet partner for Toon Cricket 2005 online championship and will give 30 minutes of free gaming time to all walk-ins for playing the online championship. This is applicable to all Sify I-way outlets across the country from 17 October to 1 December, 2005. The kid to score the highest will win a HP Pavilion Desktop and Toon Cricket goodies.

Toon Cricket 2005 – The Tri-Toon Triangular Try Anything Tournament's has Maggi Noodles and Boost as presenting sponsors and Cheetos, Cadbury’s Chocolates, Funskool Toys, Britannia, Dabur Hajmola Candy and Gini and Jony as the associate sponsors.

In celebration of Diwali, Cartoon Network will premiere seven animated feature films and two Indian features including Balto, Ferngully, Titan A.E, Alvin and The Chipmunks Meet Wolfman, Acceleracers: Breaking Point, Justice League Unlimited: The Movie, Thumbelina, Ramayana and Vikram Betal.

In addition, the Network will premiere the fifth season of Pokemon -- Master Quest as well as the second season of Beyblade V Force.

Cartoon Network's sister channel Pogo, on the other hand also has a slew of new programmes lined up, coming up for the festive season that will culminate with the on-air telecast of the second edition of Pogo Amazing Kids Awards 2005.

Pogo will have new episodes of its locally produced series M.A.D, that was launched in April 2005. For Diwali, a special programming stunt called Diwali Jadoo Mantar that will include five Hollywood mega kid blockbusters has been lined up. These include: Baby’s Day Out, Home Alone, Harry Potter & The Sorcerer’s Stone, Harry Potter & The Chamber Of Secrets and Richie Rich. Both the Harry Potter movies will be available in four languages - namely English, Hindi, Tamil and Telugu.

New shows like Creature Comforts, live action series Sabrina The Teenage Witch, Little Robots on Tiny TV, Woody Woodpecker, and the classic tale by R K Narayan - Malgudi Days have also been lined up on Pogo in October and December.

Turner Entertainment Networks Asia senior vice president and general manager Ian Diamond said, "With the launch of Cartoon Network in 1995, we ventured into unchartered territory and for the last ten years, the channel has set the benchmarks for kids’ entertainment in India. The brand has grown by leaps and bounds, on-air and off-air and today, Cartoon Network and its characters have attained an iconic status among young fans, as well as their families across the country. Constantly evolving through in-depth research and updating our knowledge of Indian kids, Cartoon Network today can proudly call itself the resident kids’ expert among television channels."

"Cartoon Network and Pogo are the number one and number two channels in the kids’ television category in India. Between them, the two networks occupy 75 per cent of kids’ channel shares, and of the top 100 program episodes that aired on any kid’s channel this year, 92 were on Cartoon Network and eight were on Pogo. Having been trailblazers in the kids’ television segment, we, once again, look forward to another long innings of entertaining our favourite target audience – Indian kids and their families," added Turner International India Pvt. Ltd managing director Anshuman Misra.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories