Key Findings:

• Cellular Phone advertising grew by 52 per cent in first half of 2005 compared to that of H1 2004
• In 2004, Cellular Phone advertisers spend approximately 1.5 times that of 2003
• 'Nokia Corporation' rules Cellular Phone advertising in first half of 2005
• Entertainment channels get maximum advertising in first half of 2005
• Cellular Phone advertising peaks during prime time

• 2004 observes growth of 136 per cent in advertising spends compared to 2003
• De-growth of 46 per cent in advertising spends in 2001 compared to 2000

Let's compare Cellular Phone advertising spends in the first half of 2005 compared with the same period previous year?

• Cellular Phone advertising spends rises 52 per cent on television in first half of 2005 compared to first half of 2004

Let's look at the Top 5 Cellular Phone Advertisers on TV during the first half of 2004 and first half of 2005.

• 'Nokia Corporation' maintains its Top position in the first half of 2005
• Maximum growth is observed by Samsung India Electronics in the first half of 2005 compared to first half 2004

Which channel genre is preferred by the Cellular Phone advertisers? The pie below shows its advertising share in the first half of 2005.