31 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 23



Media, Advertising & Marketing Watch




 

 

Quick wit drives Sab's new ad campaign
The show-centric ad campaign for the new look Sab is not just about being funny. It essentially revolves around quick wit.

'Fame Gurukul' finale hits high TVR notes for Sony

Mallya lists separators of good & great brands
Passion, innovation & leap of faith is what separates good brands from great brands, says Vijay Mallya at the CII Summit.

Production houses take to movies to scale up growth
Production houses such as Balaji Telefilms, UTV and BAG Films have taken to movies to scale up growth.

Balaji Q2 net profit up 50 per cent to Rs 170 million

UTV posts Rs 47 million net profit

BAG Films net jumps 73 per cent to Rs 8.3 million

MRSI to target non-users of research

Michael Peikoff is Fox licensing VP

Idea offers Diwali Dhamaka contest

Mobile phone sales touch 32 mn in the US

Relationship marktg is the new mantra: Experts

Brand India should include the non-urban: Sibal

Castrol unveiles 'Liquid Engineering'

AAAI to culminate diamond jubilee with symposium

Nisha Singhania joins Rediffusion as planning director

Guest Speak
When TV Surrenders to Web
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16/10/2005 to 22/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2005 to 22/10/2005)
Star Plus
Sony Entertainment
Star One
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Castrol unveils plan for big publicity campaign
Source: Economic Times
   
   
Brand Sachin rides high again
GM to hike prices of Tavera, Optra
Source: The Hindu Business Line
   
UB plans to roll three more wine brands
Source: Business Standard
   
Whither goes advertising?
Source:News Today
   
Doesn't 'ad' up to cricket: Hindustan Times
Source:zeenews.com
   
Celebrities In Advertising
Source:Cool Avenues
Bates Enterprise combine bags Marico’s corporate account
Ring in the good times with Kingfisher
CII Marketing Summit: Is it time to bid adieu to 30-second TV spots?
Percept H’s Jasravee Chandra joins Lowe, Mumbai, as brand planning director
Arup Ghosh’s N1MC to launch ‘infotainment’ channel in the US
AAAI to organise a symposium to celebrate its diamond jubilee
Source: Agency Faqs
 
   
New improved power advertising
DD cracks whip on pvt channels on ODI footage
Source: Financial Express
   
Castrol unveils mega plan for big publicity
Source:Sify,
International News
On Advertising: Sony tries to show it has 'bounce'
Google wants to dominate Madison avenue, too
Source:IHT
   
Chevy, Helio Engage Deutsch/LA
Johnson & Johnson Appoints Senior Execs
JWT N.Y. Names Planning Chief
WPP Group's Aegis Bid Faces Deadline
Source: Ad Week
   
TV gives better returns for ad dollars: industry players
Source: Channel NewsAsia
   
Havas Gets EUR395 Million Danone Media Buying Contract In France
Source:Morningstar.com
   
Clear Channel donates space for Aids campaign
WPP buoyant on 2005 performance
Source:Media Week (UK)
   
Leo Burnett wins entire Sunway Lagoon account
Source:Business Times Malaysia
   
Sony to back Bravia debut with £5m ads
Source: Media Bulletin
EMS to launch new services at Media and Marketing Show
Source: Strategiy
   
US-style political adverts loom for UK TV and radio
Source:www.thebusinessonline.com
   
NSW campaign against IR changes
Source:Daily Telegraph
   
Media Remains WPP Growth Engine, Report Says Sorrell Probing Carat's 'Volume Discounts'
Microsoft Online Ad Revenues Up
NBC Revamps On-Air Look, Tones Down Promos
Think Global, Act Pro Bono: Outdoor Comes To UNICEF's Rescue
Source: Media Post
   
Double Fusion's In-Game Ad Software
Source:iMedia Connection
   
Jamie Oliver in hot water over new advertising campaign
Source: Telegraph
   
Startup aims to make online video profitable through advertising
Source:sfgate.com

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