Television

'Fame Gurukul' finale hits the high TVR note for Sony

MUMBAI: The grand finale of Sony reality soap opera Fame Gurukul seems to have delivered for the channel.

Sony managed to beat Star Plus in terms of channel share during Fame Gurukul's D Day. While Star Plus had a channel share of 23.6 per cent in the CS4+ Hindi speaking market (HSM) on 27 October during the run of Fame Gurukul (8.30 pm - 10.50 pm); Sony had a channel share of 25 per cent, according to Tam data. The show's grand finale dominated the Hindi general entertainment category during its telecast.

What's more, the grand finale delivered average TVRs of

8.2 in the above mentioned market. The peak TVR for the finale was that of 11.7.

The show has till now been viewed by more than 42 million viewers in the CS4+ HSM between week 27 - week 43, according to Tam data.

The finale also managed to increase the slot performance of the channel considerably. In week 43 (when the finale was aired), while the 8.30 - 9 pm slot saw an increase in TVRs by 50 per cent over week 42 (from 4.2 per cent to 6.2 per cent).

On the other hand, the 9 - 9.30 pm slot saw an increase of 134 per cent (from 3.9 per cent to 9.1 per cent). However, the highest increase was seen in the 10.30 - 11 pm slot (when the winners were announced). The slot TVRs jumped from 1.5 per cent in week 42 to 8 per cent in week 43, which is a whopping increase of 429 per cent.

The finale also managed to deliver for the channel in the key HSM markets of Mumbai, Kolkata and Delhi. While Kolkata registered a TVR of 10.7, Mumbai averaged at 9.6 TVR and Delhi with 8.8.

Among the 1 million+ markets, Madhya Pradesh delivered a TVR of 12. In the 0.1 - 1 million strata, Orissa and West Bengal delivered 11+ TVRs, whereas Gujarat and Rajasthan delivered 9.2 and 9 TVR respectively.

If one had to delve into the different socio-economic strata, the highest viewership for Fame Gurukul finale came from 15 - 24 females with a TVR of 13.4. However, balanced deliveries with average TVRs of 9 were seen among SEC A, B, C.

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