MAM

Brand India should include the non-urban: Sibal

NEW DELHI: When a lawyer-turned-politician and a successful medical professional hold forth on marketing, branding and packaging tourism, a different perspective come forth, apart from some populist talks, of course.

And, on the first day of the two-day marketing summit being held here by the Confederation of Indian Industry (CII), this became apparent. A junior Indian minister hyped up the non-urban markets for making marketing strategies a success, while a senior heart surgeon held forth on medical tourism, which can be exploited by the country.

Marketing in India cannot be successful unless it includes the vast majority of the people living outside the urban section of the populace, minister of state for science and technology Kapil Sibal said in his inaugural speech at the marketing summit.

Defining marketing, Sibal, a lawyer by training, said that for him it meant products and services that are saleable, affordable and of high quality. “Prosperity of a nation depends on the prosperity of its people and the extent of the market depends on the affordability of its products,” he added.

He asserted that India would be the world leader in the market by the year 2015, mainly due to its strength in science and technology. Similarly, the minister felt that India could become a world leader in the pharma sector because labour was available in India at a cheaper cost compared to the West.

Referring to inventions that were being done by ordinary people all over the country, Sibal said that for him marketing meant providing simple solutions to the problems of the people at affordable prices. “India

cannot go forward by ignoring the people at the bottom of the pyramid,” he held on to his political line.

On the other hand, Escorts Heart Institute and Research Centre ED Dr. Naresh Trehan emphasized that India can very well take advantage of medical tourism, but for that to happen in a big way, the Indian government needs to beef up the infrastructure and its marketing abilities.

“High quality treatment at a fraction of the cost, in comparison to western countries, makes India an ideal healthcare destination from highly specialized medical care”, Dr Trehan said, but added this cannot become a reality without a helping hand from the government.

Speaking at a session on `Marketing Crystal Gazing 2015: Are you a part of the future’, Dr Trehan’s speech to the marketing delegates took a dual look at the state of healthcare in India and also discussed India’s

potential to be a leading destination in the medical tourism business.

Quoting from an international report, Dr. Trehan said that despite the growth in medical and health infrastructure in recent years, India needs to spend in excess of $25-30 billion by 2012 to raise the infrastructure required in healthcare for the domestic populous.

According to Dr. Trehan’s estimates 100,000 medical tourists are likely to visit India annually by 2012, which would generate revenues of approximately $2 billion up from the current $333 million.

“Although this is substantial income for India, it represents a dramatic cost savings for the US, European and other foreign nationals who have to pay about five to ten times of what they pay in India for the same

treatment.

But for such a scenario to become a reality, the government has to have the political will and resources.

“Strengthening of infrastructure at airports, roads and hotels, provisions for medical visas on arrival, priority bookings and reservations on Indian air carriers and allowing private hospital facilities on the airport tarmac are key factors that the government needs to develop.

"Additionally, the government must take the lead in marketing Indian medicine internationally and help attracting the medical tourists,” Dr. Trehan gave his version of marketing strategies.

Dr. Trehan also shared his vision and concept for the new MediCity project, which will cover over 18 super specialty hospitals and the first phase will be inaugurated on India’s 60th birthday.

However, Dr. Trehan warned that since no national standards of excellence exist for healthcare, it could become an issue.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/iamge.jpg?itok=mD17Fb_t
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/dentsu.jpg?itok=RLg33FCT
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/funfoods.jpg?itok=EZVHXF0B
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/Untitled-1_0.jpg?itok=fP9BS_Gs
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/buzz.jpg?itok=-Q7OjpKq
Buzzoka launches Influencer Driven Instagram Ad Film Service

Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/scripbox.jpg?itok=Uj0jcQ_j
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/otm.jpg?itok=6nvxUdGi
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/mixx.jpg?itok=pxhayduH
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories