MAM

AAAI to culminate diamond jubilee with Future of Advertising symposium

MUMBAI: The celebrations started in March this year and since then it's been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years and to celebrate its diamond jubilee year, the association planned a number of events throughout the year with a view to enriching the advertising community and the marketing and business community as a whole.

The diamond jubilee celebrations will culminate with 'The Future of Advertising' symposium, which will be held in Mumbai from 9 - 11 November.

A host of eminent speakers like Group M Worldwide CEO Irwin Gottleib, Omnicom vice chairman Michael Birkin, Hindustan Lever managing director Arun Adhikari, Lowe Worldwide CEO Tony Wright, BBDO creative head Asia David Guerrero, Ogilvy & Mather chairman and national creative director Piyush Pandey, United Nations under secretary-general Shashi Tharoor and author of One and Detective Marketing Stefan Engeseth will deliberate on The Future of Advertising.

The three-day symposium, with a nominal registration fee of Rs 6000, will focus on how advertising was traditionally known and the way it has changed dramatically within a very short period of time. It will look at how consumers have changed and the way audiences are reacting to advertising messages; and, above all, on how impressions and opinions about a brand are not influenced by advertising alone.

The speakers will present their vision of the future of advertising, the outlook in this field and in the global economy, and the changing face of the media.

It will also examine the future consumers, future communication challenges, convergence and new media, and newer research to read trends.

JWT India CEO and Steering Committee chairman for the symposium Colvyn Harris said, "AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive line-up of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry. I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run."

AAAI president Srinivasan Swamy said, "The diamond jubilee is an important milestone for the association and various events have been planned across the year to commemorate this 60 this year milestone."

Diamond Jubilee Celebrations chairman Ramesh Narayan said, "It has been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAIs diamond jubilee year commenced with a change in the associations identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAIs role in modulating the industry's cadence and resonating the positions and principles of its membership."

Said Harris, "This is an effort to give back something to the industry and it is a fantastic opportunity. It will help in improving the profile of the people in the industry and is open to every professional who is associated with brands in any way."

Also read:

AAAI turns 60, chalks year long agenda for diamond jubilee celebrations

AAAI organises 'Beyond The Horizon' seminar to mark its diamond jubilee

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/oyo.jpg?itok=S5b3_rHa
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Harish%20Shriyan.jpg?itok=MC_MkMcu
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Nestle.jpg?itok=NCmynP7N
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories