Gear
up for new trends: Marketers to TV industry
Does weak TV content deter growth? Where would India's TV
advt stand two years down the line? Brand Summit explores.
More
innovation, less laziness for celeb endorsements
Brand
building paramount amidst price wars
'Fame
Gurukul' notches all time high TVR
The 23 Sept episode garnered TVRs of 4.8 in the C&S
4+ HSM. Show gives Sony a 200 - 300% growth in the 8.30 pm band.
Mudra
rolls 2nd campaign for domestic child workers
Domestic child labour has been prevalent in India and in
order to increase awareness around the cruelties that are meted
out to these kids, Mudra has rolled out the second phase of a campaign
around the same.
TV
blackout hits Karnataka as MSOs protest 'double taxation'
Coca
Cola announces an under the crown promotion
Viacom
acquires Chinese outdoor ad firm
Promax&BDA
launches Road Show '05 in six US cities
Star
News rides the waves to top of the news pack
Channel7
claims '7Special' powers to top position
Zee
Sports acquires t'cast rights for Challenger Trophy
Guest Speak
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