3 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 4



Media, Advertising & Marketing Watch




 

 

Gear up for new trends: Marketers to TV industry
Does weak TV content deter growth? Where would India's TV advt stand two years down the line? Brand Summit explores.

More innovation, less laziness for celeb endorsements

Brand building paramount amidst price wars

'Fame Gurukul' notches all time high TVR
The 23 Sept episode garnered TVRs of 4.8 in the C&S 4+ HSM. Show gives Sony a 200 - 300% growth in the 8.30 pm band.

Mudra rolls 2nd campaign for domestic child workers
Domestic child labour has been prevalent in India and in order to increase awareness around the cruelties that are meted out to these kids, Mudra has rolled out the second phase of a campaign around the same.

TV blackout hits Karnataka as MSOs protest 'double taxation'

Coca Cola announces an under the crown promotion

Viacom acquires Chinese outdoor ad firm

Promax&BDA launches Road Show '05 in six US cities

Star News rides the waves to top of the news pack

Channel7 claims '7Special' powers to top position

Zee Sports acquires t'cast rights for Challenger Trophy

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (11/09/2005 to 17/09/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/09/2005 to 17/09/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Sahara One
Gemini TV

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Today's Newsbreakers.......India
Celebs in ads likely to kill ideas: Experts
M&M plans more Scorpio variants
Source: Business Standard
 
   
Metrosexual men are rocking ad world
It's funny for you, but not for your wife
Source: Economic Times
   
INDIA: Garment-maker Duke Fashion paid $25,000 for stadium ads
Source: BharatTextile.com
   
Ad world: Lean season for models
Source: Times of India
   
CBS awards advertising agencies
Source:GreaterKashmir.com
   
Sponsors to add colour to Dasara celebrations
Source:The Hindu
   
Sania on Time cover
Take a commercial break
Source: Indian Express
Shift to reality bestows more power on the kid next door
Tata Safari Dicor: the freedom to reclaim lost dreams
Media planners aren’t amused by STAR News’ leadership claims
Mona Jain to join ZenithOptimedia
Jaideep Dhagat joins ‘Businessworld’ as head, sales and marketing
Source: Agency Faqs
 
   
`Ads need cultural connect with South'
Domestic branded basmati rice market growing at 8-10 pc: Report
Dabur, Amul win awards
Source: The Hindu Business Line
   
Zee, Sony to clone KBC
Lenovo pussyfoots on Thinkpad brand
Cantor offers web casino portal for client brands
Kids can lose weight, courtesy videogames
Source: Financial Express
   
Agri inputs marketing key to raising farm sector growth:FICCI
Source: Webindia123
International News
Sony pulls "Jesus" advert for PlayStation
Source: Reuters
   
Speculation swirls around Aegis as Bolloré raises stake again
Source: Guardian
   
IPG's 5-Year Restatement Totals $550 Mil.
Life Savers Moves to BBDO From FCB
Bolloré's Stake in Aegis Group Hits 9%
Lee Enlists AAR for Review
L.L. Bean Selects JWT
Source: Ad Week
   
Interpublic restates accounts
Sotheby's appoints B Media for ad sales
Source: Media Week (UK)
   
Boeing apologizes for mosque attack ad
Source: CNN
   
New Audience Measurement Initiative Taking Form
Source: Media Week (US)
On Advertising: Ad agencies see revenue in Ramadan
  Source:IHT
   
Hershey replaces Ogilvy with new ad firm
Work from BBDO New York gets America’s Favorite vote
Source: Strategiy
   
Web Publishers Struggle To Meet Advertisers' Demand For Streaming Video
Hershey Melts Down With O&M, Assigns Planning To MPG, Keeps Buying At OMD
Google Tests AdWords Promotion
Feedster to Release New RSS Ad Product
Verklin, Rutman Square Off During Advertising Debate
Nielsen: Official Winner Of The 2004-05 Season Was TV Itself
Source: Media Post
   
Rising adspend sees National Geographic opt for UK cover special
Source:www.brandrepublic.com

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