Television

Star News rides the waves to top of the news pack

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MUMBAI: Mumbai deluge (26 July), which brought Media Content & Communication Services (MCCS), the company that broadcasts Star News in the limelight of ratings and still basking in the glory.

With Hindi news space witnessing a lot of action on the ratings sphere, Star News is riding on a high rating - an outcome; "Quality content! It has been a gradual process, which has resulted in a good show for our Star News. It is also brings out the fact that with no calamity whatsoever, the channel has thrown an impressive ratings," says Star News CEO Uday Shankar Tam data for the week 39 (18 - 24 September) indicates that Star News has managed to hook eight of the top 10 programmes spots across all Hindi news channels.

Crime based show - Sansani chalked up 1.5 TVRs, Desh Videsh picked up 0.82 TVRs, National Reporter posted 0.79 TVRs, Khabar Filmi Hai attains 0.6TVRs and Red Alert garnered 0.7 TVRs giving the channel share of number one spot with 25 per cent market share in the CS 15+ and CS 4+ categories across Hindi speaking markets (HSM).

Amongst the top 10 shows, Zee News' Kal Kapal Maha Kal gained the fourth spot with 0.83 TVRs and with Aaj Tak's Aaj Tak Metro holding the nine place with 0.48 TVRs.

In the C&S 4 +market, the leader, sabse tez - - Aaj Tak has been pushed to the second spot in the week 39 with a market share of 23 per cent. Following, Zee News at 16 per cent and NDTV India at 14 per cent are lagging behind, quoting the Tam data for the week 39.

The above ratings scenario has been mirroed by the above mentioned news channels in the all India C&S 15+ market.

A viewer has consumed 40 minutes of Star News during the week 39 in comparison 30 minutes of Aaj Tak. While, time spends on Zee News and NDTV India have been 27 minutes and 22 minutes respectively.

Aapko Rakhe Aagey - Shankar offers that the channel has been different in terms of quality and showing full justifies to the Star News philosophy, it will continue to deleiver news which are people-orietned.

Over the week, there has been an increase, which has reflected. Being different from the herd of news channels, the attempt has been and would be, says he.

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