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Crime based show - Sansani chalked up 1.5 TVRs, Desh
Videsh picked up 0.82 TVRs, National Reporter posted
0.79 TVRs, Khabar Filmi Hai attains 0.6TVRs and Red Alert
garnered 0.7 TVRs giving the channel share of number one spot with
25 per cent market share in the CS 15+ and CS 4+ categories across
Hindi speaking markets (HSM).
Amongst the top 10 shows, Zee News' Kal Kapal Maha Kal gained
the fourth spot with 0.83 TVRs and with Aaj Tak's Aaj Tak Metro
holding the nine place with 0.48 TVRs.
In
the C&S 4 +market, the leader, sabse tez - - Aaj Tak has been
pushed to the second spot in the week 39 with a market share of
23 per cent. Following, Zee News at 16 per cent and NDTV India at
14 per cent are lagging behind, quoting the Tam data for the week
39.
The above ratings scenario has been mirroed by the above mentioned
news channels in the all India C&S 15+ market.
A viewer has consumed 40 minutes of Star News during the week 39
in comparison 30 minutes of Aaj Tak. While, time spends on Zee News
and NDTV India have been 27 minutes and 22 minutes respectively.
Aapko Rakhe Aagey - Shankar offers that the channel has
been different in terms of quality and showing full justifies to
the Star News philosophy, it will continue to deleiver news which
are people-orietned.
Over the week, there has been an increase, which has reflected.
Being different from the herd of news channels, the attempt has
been and would be, says he.
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