MAM

Coca Cola announces an under the crown promotion

MUMBAI: Beverage conglomerate Coca-Cola, along with World Gold Council have launched the Coca-Cola Khara Sona initiative in India to celebrate the festive season.

 

 

As part of an Under The Crown innovation, consumers need to buy a Coca-Cola and look under the crown of the bottle. On getting a unique code, Coca-Cola consumers just need to SMS “Coke” followed by the unique code to 8558 from their GSM / CDMA mobile phones or call 190 1345 1345 anytime between 9 am to 9 p.m to register their code.

To promote the initiative a TVC has been created. The ad shows a house bedecked with lamps and rangolis for Diwali. Suddenly there is a chant from the gathered children announcing the arrival of the much-awaited grandson, Mohit.

Mohit announces his arrival by saying “Mohit aaya sab ke liya Khara Sona laya”. At this point Mohit unveils an icebox, filled with ice-cold, gold crowned bottles of Coca-Cola; all symbolizing Khara Sona. Mohit explains the entire Khara Sona initiative to the family i.e. a great opportunity to win a pure-gold coin this festive season.

A loving grandmother then bites into the gold coin as the traditional check for purity, reaffirms the message of 24-carat purity and the trust associated with Coca-Cola. The new TVC breaks today 1 October on all leading channels. It has been conceptualised by McCann-Erickson and has been produced by Whodunit films.

 

 

A winner, every hour, on-the-hour starting from 1 October 2005 till 1 November 2005 will then be selected across the North and West markets by a computer draw. All such daily winners, being announced over the next 30 days would get a 24 carat gold coin (8 grams). In this entire initiative, over 400 gold coins would thus be won over the next one month i.e. Over 3 kgs of Gold up for the taking.

Coca Cola India VP marketing Vikas Gupta said, “We believe that the Coca-Cola Khara Sona innovation is all about giving Coca-Cola consumers another reason to celebrate this festive season. Over the next 30 days, our consumers would not only have enough reason to drink their favorite soft drink but could also become proud owners of 24 carat Gold coins. After all, nothing is as pure as a 24 carat Gold coin or as trustworthy as Coca-Cola. “

World Gold Council MD Sanjeev Agarwal says, " Gold symbolises long term durable relationships that thrive on trust and enduring feelings. Gifting of gold is a personification of those feelings. The Khara Sona (Khanti Shona in case of bengal release) initiative this festival season builds that brand synergy between World Gold Council and Coca-Cola. It brings to the consumer a golden opportunity to express their feelings towards their loved ones."

 

 

The company adds that at the retail level, the joy of the festive season and imagery related to Coca-Cola Khara Sona would be reflected by way of an all new safety seal and a golden crown on the Coca-Cola glass bottles (200 ml and 300 ml). In-addition, all packs of Coca-Cola bottles will also sport a brand new Khara Sona label with traditional festive colors and the new safety seal.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/mahadhan_0.jpg?itok=ZvIJi8cn
Deepak Fertilizers' Mahadhan TVC shows pride of farmers

Farming is one of the oldest profession of the country with over 2/3rds of the Indian population involved in it. As a country too, India is reputed as one of the largest agrarian countries of the world. Unlike other large agrarian countries that have adopted technology and farming is a progressive...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/kunal.jpg?itok=QBLVMv60
Whirlpool ropes in chef Kunal Kapur for endorsement

Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company, has signed on chef Kunal Kapur for endorsing their built-in appliances. Kunal Kapur will be creating exciting new recipes with the top of the line Whirlpool range making your kitchen cooking ready...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Subramanya-Sharma.jpg?itok=jRkKJWkJ
Make an adventurous Cleartrip to Cafe Coffee Day

Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Shri-Krishna.jpg?itok=5eHeg-7e
Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign

MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Morden-Chen.jpg?itok=ReH1sowZ
Cheetah claims Applock surpassed 35% penetration

MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master - Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/Vinay-Singhal_0.jpg?itok=lVoTqM0i
WittyFeed revamps, to hike affinity within target

MUMBAI: WittyFeed which claims to be world’s second largest and India's largest content marketing company, has rebranded, and launched a new user interface.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/29/PJ_Narayanan-Surya_Panditi_0.jpg?itok=9bDjJkDB
AI & ML: CA Tech partners IIIT-Hyd to set up lab

MUMBAI: IIIT-Hyderabad and CA Technologies have signed an agreement to set up a co-innovation lab at the International Institute of information technology, Hyderabad campus. CA technologies engineers will collaborate with IIIT-Hyderabad’s research labs to build new technology prototypes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/motilal.jpg?itok=2kfqhaRn
Mullen Lintas' Motilal Oswal TVC shows investment expertise

Leading finance company Motilal Oswal Financial Services has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing. To celebrate its focus on...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Rohit_Ohri-Vikas_Parihar.jpg?itok=snOt-9tM
Vikas Parihar joins FCB India as president - digital integration

MUMBAI: In a significant development to up FCB India’s digital game, the group appointed Vikas Parihar as President – Digital Integration. In his role, Vikas will be driving digital transformation & business, partnering individual CEOs, implementing global digital practices and providing...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories