MAM

Coca Cola announces an under the crown promotion

MUMBAI: Beverage conglomerate Coca-Cola, along with World Gold Council have launched the Coca-Cola Khara Sona initiative in India to celebrate the festive season.

 

 

As part of an Under The Crown innovation, consumers need to buy a Coca-Cola and look under the crown of the bottle. On getting a unique code, Coca-Cola consumers just need to SMS “Coke” followed by the unique code to 8558 from their GSM / CDMA mobile phones or call 190 1345 1345 anytime between 9 am to 9 p.m to register their code.

To promote the initiative a TVC has been created. The ad shows a house bedecked with lamps and rangolis for Diwali. Suddenly there is a chant from the gathered children announcing the arrival of the much-awaited grandson, Mohit.

Mohit announces his arrival by saying “Mohit aaya sab ke liya Khara Sona laya”. At this point Mohit unveils an icebox, filled with ice-cold, gold crowned bottles of Coca-Cola; all symbolizing Khara Sona. Mohit explains the entire Khara Sona initiative to the family i.e. a great opportunity to win a pure-gold coin this festive season.

A loving grandmother then bites into the gold coin as the traditional check for purity, reaffirms the message of 24-carat purity and the trust associated with Coca-Cola. The new TVC breaks today 1 October on all leading channels. It has been conceptualised by McCann-Erickson and has been produced by Whodunit films.

 

 

A winner, every hour, on-the-hour starting from 1 October 2005 till 1 November 2005 will then be selected across the North and West markets by a computer draw. All such daily winners, being announced over the next 30 days would get a 24 carat gold coin (8 grams). In this entire initiative, over 400 gold coins would thus be won over the next one month i.e. Over 3 kgs of Gold up for the taking.

Coca Cola India VP marketing Vikas Gupta said, “We believe that the Coca-Cola Khara Sona innovation is all about giving Coca-Cola consumers another reason to celebrate this festive season. Over the next 30 days, our consumers would not only have enough reason to drink their favorite soft drink but could also become proud owners of 24 carat Gold coins. After all, nothing is as pure as a 24 carat Gold coin or as trustworthy as Coca-Cola. “

World Gold Council MD Sanjeev Agarwal says, " Gold symbolises long term durable relationships that thrive on trust and enduring feelings. Gifting of gold is a personification of those feelings. The Khara Sona (Khanti Shona in case of bengal release) initiative this festival season builds that brand synergy between World Gold Council and Coca-Cola. It brings to the consumer a golden opportunity to express their feelings towards their loved ones."

 

 

The company adds that at the retail level, the joy of the festive season and imagery related to Coca-Cola Khara Sona would be reflected by way of an all new safety seal and a golden crown on the Coca-Cola glass bottles (200 ml and 300 ml). In-addition, all packs of Coca-Cola bottles will also sport a brand new Khara Sona label with traditional festive colors and the new safety seal.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories