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Promax&BDA launches Road Show 2005 in six US cities

MUMBAI: Encouraged by its memberships' growing demand for more local market educational and networking opportunities, Promax/BDA is launching a new 2005 edition of its successful Road Show touring seminars event.

The announcement was made today by Promax/BDA CEO Jim Chabin.

 

Culling participants from the best and most popular speakers from its June conference, Promax&BDA has organised a series of intensive one-day seminar events chalk full of tips, tricks and inspiration for professionals working in electronic media. This year, the Promax/BDA Road Show will run from 18-28 October and visit New York, Atlanta, Dallas, Toronto, Chicago and Los Angeles.

 

 

"We’ve designed the Road Shows so that promotion managers will learn long-term strategies and ideas for communicating to wide and sometimes disparate demographics. Broadcast designers will be inspired by a review of the best of what works in design for broadcast promotion. Local affiliates will learn strategies for making their on-air talent famous. Cable and network promotion teams will learn best practices in combating viewer erosion and loss of allegiance. And all Promax&BDA members attending the Road Show events will also have the chance to network and discuss new trends and issues impacting the business of promotion. By increasing our members’ skills set the Promax&BDA Road Show 2005 will also help increase ratings and revenues for those companies that recognize the value of ongoing education and the association’s return on their investment," said Chabin.

 

 

Each stop of the Promax&BDA Road Show will feature a morning “Best Practices” session conducted by Lee Hunt, one of the world’s foremost strategists for media companies. The session will have Hunt presenting an array of outstanding and adaptable practices and techniques as well as a review of the best current promotion and design work in the local marketplace.

Hunt, who has pioneered a new marketing discipline — “break architecture and audience management” — conducts training workshops for television networks in the US, Europe, Latin America and Asia. He has launched and branded networks such as Lifetime, VH1, and TNT. Hunt will also present a second morning session focusing on building a strong collaborative process for promotion executives and designers, a long-term goal of the Promax&BDA association.

Afternoon sessions will vary by location, featuring one of the following speakers: Graeme Newell, Karen Vigurs-Stack and Richard Ayoub.

Among the other topics covered in the afternoon sessions are: Combating viewer erosion and loss of allegiance to your station or network; Review of the best in design for broadcast promotion; Communicating to wide and sometimes disparate demographics; Making your show hosts and news anchors stand out from the pack; Specific techniques for building talent recognition; Promoting talent and show content at the same time, while growing ratings; Long-term promotion planning strategies; Forging local and national alliances; Combating poor lead-ins to your newscast; and Embracing podcasting and other wireless trends.

The Promax/BDA Road Show 2005 will visit New York City on 18 October with Lee Hunt and Graham Newell; Atlanta on 19 October with Lee Hunt and Karen Vigurs-Stack; Dallas on 21 October with Lee Hunt and Karen Vigurs-Stack; Toronto on 25 October with Lee Hunt and Richard Ayoub; Chicago on 26 October with Lee Hunt and Graham Newell; and Los Angeles on 28 October with Lee Hunt and Richard Ayoub.

Registration for the Promax/BDA Road Show 2005 is $299 per day for members and $600 per day for non-members.

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