18 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 14



Media, Advertising & Marketing Watch




 

 

Zee Sports to invest Rs 70 mn on Indian soccer
The channel earmarks Rs 70 mn to market the event in first yr; the campaign which kicked off this month, will last till May '06.

Content sharing: GoM bats for DD
GoM favours mandatory content share. Suggest 75:25 revenue share for all sport events within and outside India.

Sony's Stringer on maiden India visit as SET turns 10
Sony Corp CEO in India from 20-23 Oct; likely to meet PM and I&B minister apart from attending Set's 10th anniversary bash.

Sony acquires 'Extreme Makeover' from BVITV-AP

E! Networks signs deal with Zee Telefilms

Zee Telefilms in deal with US broadcaster E! Networks to purchase 270 hours of content.
Kid's content: Big multi screen picture
4Kids Entertainment secures 2 intl deals at Mip Junior
EdizPiemme to outsource animation to Indian studios
Licensing and merchandising takes center stage
AETN Intl to distribute Cattrall sexual doc in Cannes
Rainbow, Singapore's Media Development Authority in $20mn deal

Star Gold innovates with 'Hulchul' premiere promo

BVITV Asia Pacific promotes 5 key sales executives

Streaming video draws 94 mn Americans in June '05

BMW ups in-programme placement on TV

Adidas' new global campaign features Tracy McGrady

Prabhu roped in as Disney Internet Grp director

B.A.G Films appoints Minnie Vaid as creative director

Zee Punjabi gears up for 6th anniversary

Al Jazeera to exhibit channels at Media & Marketing Show

Guest Speak
The Winners and Losers of the Internet Break-Up
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (02/10/2005 to 08/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/10/2005 to 08/10/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
MAX
Sahara One

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Today's Newsbreakers.......India
SSC&B Lintas bags Taurus MF account
Consumer durables market poised for high growth: FICCI
Zee Sports plans to give a leg up to Indian football
Marvel Entertainment, First Serve Toonz join hands for animated series
Source: The Hindu Business Line
   
   
WPP Group merges 3 brands to form David
Source: Financial Express
   
Triton pockets Ad Gel
Source: DNA
   
Moving graphics in print ads
Browsers hooked to online advertising
Source: Sify
Rechristened David will now look at large sectors
General Motors moves to McCann-Erickson and Rediffusion DY&R
Lowe retains Unilever’s ‘top clean’ business for Asia
Dentsu enters the Middle East
Rediff’s TN Prabhu joins Walt Disney Internet Group
Source: Agency Faqs
 
Sun buys telecast rights of Tamil blockbusters
Lunch with BS: Prasoon Joshi
Royal Classic to enter kidswear, plans IPO
Source: Business Standard
   
Men like sexy ads better than women
Source: NewKerala.com
   
Bollywood stars and celebrity sportspersons hog advertising space and Television commercials
Source: South Asian Women's Forum,
International News
Kids Scatter Advertising Market Picks Up
Source: Media Week (US)
   
Turning Point Advertising bags prestigious Dunkin' Donuts account
Source: AME Info
   
When the Biggest Clients Tip the Scales
BBH's Big Week Proves Some Global Clients Can Think Smaller
Bolloré's Stake in Aegis Passes 17%
Source: Ad Week
   
Ruddock launches bushfire awareness campaign
Source: ABC Online
   
ITN Archive launches below-the-line advertising campaign
Source:4RFV, Ireland
   
Brand ads, fees to drive Yahoo sales
Source: MarketWatch
   
Ad Group: Fat Kids Not Our Fault
Source: Brand Week
Interpublic plans $500 mln private offering
Moses Anshell says to be US Airways' ad agency
Source: Reuters
   
Brazilian beer gets artistic treatment
MPG picks up RNID business
Online specialists develop ad formats which allow user ‘chat'
Powergen innovates in outdoor campaign
How agencies are untangling the web of online advertising
Source:Media Week (UK)
   
Stefano Hatfield On Advertising
Source: Independent
   
iTVX Gets In The Game--Literally--Signs On First In-Game Client
Customary Findings: Readers Prefer Edit Vs. Ads
Bridesmaid Revisited: Jilted By Publicis, Aegis Turns Suitor
Miller Campaign Launches With Online Advergame
Jell-o Offers Healthy Choice For 'Biggest Loser,' Other Product Placements of The Week
Source: Media Post
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