Television

Mipcom Day 2: Licensing and merchandising takes center stage

CANNES: The licensing matchmaking breakfast organised by Mipcom on Day 2 in association with Publisher Kazachok was a novel networking session, which was as informative as it was an opportunity to interact with others from the industry. Kazachok annually publishes a comprehensive directory of companies involved in Licensing in France.

Speaking to Indiantelevision.com's sister concern Animation 'xpress, Kazachok Licensing Director Rob Watson said, "The objective behind organising the get together is to help producers who are starting out to understand how to fit licensing into their business strategy and to interact and network."

Sharing some basic licensing stats for France, Watson said, "The licensing business in France is about $ 5 billion. There are about 15-20 agencies that specialise in merchandising and 300 to 400 manufacturers and distributors."

To set the ball rolling the organisers assigned Licensing related themes to each of the tables, including topics like How to deal with multi national deals?, Why choose an agent? Why go the direct route as a license holder etc.

The tables were soon populated with delegates from many different countries consisting of a few agents and licensees while the majority were content creators.

Interestingly irrespective of whether they were from India or South Africa, from Netherlands or New Zealand, animation producers from across the globe were all optimistic about tapping in on Licensing and Merchandising, and as was evident from the conversations and discussions at the matchmaking breakfast, they all wanted to know more about how to crack this lucrative yet tough opportunity.

A few that were experienced and well acquainted with this business moved around passing sagacious advice:

    Its easy to get licensing deals in place if one has a strong broadcast or toy partner

    Producers ought to be careful while signing agreements with broadcasters who usually demand all of the rights of the IP

    Having a very clear idea about one's TG is necessary. Is the show for boys? is it for girls?

    The only time licensing professionals seriously consider a gender neutral property is in the pre school category

    80 of the L&M business comes from 5 segments including Toys, Publishing, Household Goods, Home Entertainment and Promotions.

One of the participants, Stephanie Lemasson, Business director, Creata which handles L&M for brands such as McDonalds and Kellog shared her criteria while judging the L&M potential of a show, "Does it fit in the profile of my brand, does the TG match? We also look at things like programming commitments, which means how long is the broadcast contract and whether it is to be broadcast on a channel with larger audiences? Who else is signing the show, Is there a strong toy brand on board?"

On being asked whether L&M potential is judged for characters or for shows, Stephanie replied that "it can be for a character, it can be for a show, the rule of thumb is that it has to be part of a child's everyday experience."

A great start to a day, which had some more on Licensing including the second Mipcom Junior Licensing challenge in association with License magazine.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories