Specials

Rainbow, Singapore's Media Development Authority in $20mn deal

CANNES: On the opening day of the television event Mipcom, Rainbow HD Holdings, Mega Media and the Media Development Authority of Singapore (MDA) have announced a partnership to create $20 million worth of HD programmes over the next three years.

All the programming produced under the partnership will air on Rainbow HD's Voom HD Networks. Rainbow claims that this is the world's largest and most diverse suite of HD channels.

Voom HD Networks co-GM Greg Moyer says, "This collaboration is significant for Rainbow in that it marks the company's first major international co-production effort which directly supports the launch of Voom HD Networks in the global arena. We have formed an important alliance today with a strong production partner that will help share the economic burden in bringing quality high definition programming to the world marketplace. By combining our resources, experience and talent, Rainbow, along with the MDA and Mega Media, are taking HD to the next level."

MDA CEO Dr. Christopher Chia says that the new collaboration will further add to the development of Singapore's thriving media scene. "Our growing expertise in next generation HD television production will complement the media infrastructure and talent pool that we have built up in Singapore and allow us to create further synergies. This new collaboration marks our commitment towards positioning Singapore not only a as leader in the production of quality high-definition programs but also as the natural choice for a full range of media activities."

Mega Media MD Jonathan Foo says, "We are very pleased to be part of this collaboration to develop HD programmes for the global market. We are confident that this collaboration will open up for Singapore-made content and expertise, to be showcased to the rest of the world."

All high definition programming created through the partnership will be jointly owned by Rainbow, Mega Media and the MDA, growing the programming distribution revenue potential of the organizations.

Mega Media which is a long-form media content provider and a production company in Singapore will provide production and post-production expertise and facilities in Singapore.

Rainbow Media recently launched Voom HD Networks as a stand alone HD content service, targetting the significant programming void within the marketplace. The move expanded Rainbow Media's programming footprint beyond cable and VOD by providing a third tier of content specifically designed for HD.

Voom HD Networks will focus on producing original HD programming, maintaining a library of HD content, investing in key HD acquisitions and creating a diverse collection of valuable niche-oriented brands.

The MDA was created to make Singapore a global media exchange for media products and services. The MDA was formed by the merger of the Singapore Broadcasting Authority, the Films and Publications Department, and the Singapore Film Commission (SFC) a couple of years ago.

The setting up of MDA was in response to the convergence of different media that requires a consistent approach in developing and managing the different forms of media. Various initiatives, developments and standards for television, film, video, radio, publication and new media are handled by the MDA. The organization makes its guidelines clear and consistent across all the media so as to create a pro-business environment.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/year.jpg?itok=5GvcFiSh
2017 was a regulatory roller coaster and the ride continues

NEW DELHI: The year 2017 for the media industry certainly couldn’t be called easy from the point of doing business despite efforts and claims by the federal government that significant progress had been made in the regard.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/ye.jpg?itok=x24qJXmR
Guest column: Digital outlook for 2018

MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so dynamic and ever-evolving that an annual trend-spotting article would be unfair. But still there are key areas where digital is heading and I can safely say that 2018 is...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/content.jpg?itok=_9GC25n5
Content segmentation defines English entertainment, movies in 2017

MUMBAI: It was the year of HD for English entertainment in India. Add to it, the bump up in the number of movie premieres and series that you could now see in better quality. Increased adoption of HD set top boxes encouraged broadcasters to go for HD. Content segmentation has emerged as a big...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/11/dth.jpg?itok=QkzMsFlZ
DTH's year of consolidation

MUMBAI: It would be safe to say that this was the year of the big DTH challenge. India’s cable TV multi system operators (MSOs) could not go into many phase IV areas and DTH stepped in wherever analogue broadcast signals were switched off following the crossing of the digital addressable system (...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/year.jpg?itok=Qc8RGGh9
2017 a year of rebranding and extending time slots for Hindi GECs

MUMBAI: The year 2017 was a roller-coaster ride for Hindi general entertainment channels (GEC) in the truest spirit of the term. The tussle for the top slot in the Broadcast Audience Research Council (BARC) ratings has seen pay TV and free-to-air (FTA) channels hold on tight to the rope.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/Untitled-1.jpg?itok=bmTRbT_m
The year of hiccups for marketers

MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride out the lows.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/ear.jpg?itok=jT2Q8mKD
2017: The year OTTs went regional in India

MUMBAI: Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just  mainstream TV broadcasters but even smaller players...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/03/year.jpg?itok=SbrfiYTZ
Making the news: A look at what news broadcasters did in 2017

MUMBAI: News channels were thrown into a storm of activity in 2017 with each player keeping up its oars to wade out of challenges that hit at them like ten-foot waves. With elections and sensational news driving up viewership at various points throughout the year, English news channels had to...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/Sahil-Shah1.jpg?itok=weZUchlK
Guest Column: The comeback of full-service agencies in India

By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such as Google, Facebook and Amazon entering the grassroots of India, digitisation has become inevitable. And it’s going to be mobile plus digitised television (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories