4 November 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 25



Media, Advertising & Marketing Watch




 

Zee to launch 'Kam ya Zyaada' in Dec
Zee TV's game show 'Kam ya Zyaada', an adaptation of the Scandinavian format 'Gimme Five', will launch in December.

Adex Analysis
Coffee ad reports 58% rise during Jan-Sept '05
58% rise in TV advertising spends in the first three quarters of 2005 compared to that of 2004.

Other Media, Advertising & Marketing Watch
UTV, Sun in talks for Tamil kids channel
UTV is in talks with Kalanithi Maran's Sun Network to jointly launch a Tamil language kids channel.

Asianet to telecast sequel to 'Sthree'
Asianet to air a sequel to 'Sthree', the longest-running soap in Malayalam television; new series launches this month.

Emami unveils new brand positioning for BoroPlus

Samsung US' ad campaign seeks to leverage NFL

Zee Cafe celebrates 'Spirit Of Broadway'

CNBC-TV18 unveils new market-related shows

India TV claims good show with Govinda scoop

HBO signs deal with 'Six Feet Under' creator Ball

Online content spend in the US nears $1 billion

Guest Speak
When TV Surrenders to Web
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16/10/2005 to 22/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2005 to 22/10/2005)
Star Plus
Sony Entertainment
Star One
Sun TV
Gemini TV

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Today's Newsbreakers.......India
AAAI plans `event-rich' year for diamond jubilee
It's Diwali for Dhoni as brands queue up for him
Titan composes a new Raga
`Outdoor ads, second best medium'
Emami hopes to make Boroplus a Rs 125-cr brand
Piramyd Retail bid to boost in-store brands
Source: The Hindu Business Line
   
   
India’s win may dent ad money for rest of Lanka series
Coming, brand name for handloom products
More din than deal
In sickness and in health
Source: Financial Express
   
A matter of conditioning
Effectiveness of brand repositioning
Ford's feisty gambit
Diwali greetings
The spirit of David
An open letter to the FM
Source: Catalyst
Emami signs Kareena Kapoor for BoroPlus
Octane Communications bags Heinz’s Sampriti Ghee, Dilmah Tea and Blue Lotus jewellery
Outlook’ to launch ‘Marie Claire’ in the first half of 2006
Mudra’s Suraja Kishore joins Lowe as AVP, brand planning
Tempest Advertising ties up with ComVort’s network
Source: Agency Faqs
 
   
Ad guys don't understand urban eves
Grooming, entertainment high on desi shopping list
'Ads must be sensitive to culture'
Forget TRP, TV's now ruled by SMSes
Source: Economic Times
   
Madhukar Sabnavis: The catchline is the message
Reading on the telly
Flying with a new face
Source: Business Standard
   
Advertisers fail to understand Asian women: Study
Source:Newindpress
International News
Publicis Groupe's 3Q Revenue Rises 7.4%
JWT's Ford Creative Chief to Split Time
ONDCP Goes 'Above the Influence'
JWT Debuts HSBC Push
Source: Ad Week
   
Aegis continues buying spree
Motorola appoints MindShare
ITV claims success with launch of new digital channel
Source:Media Week (UK)
   
Dynamic Digital Advertising launches EFE Laboratories website
Source:I-Newswire.com
   
JCDecaux signs 30-year joint venture outdoor deal in Beijing
Source:Media Bulletin
   
Banco do Brasil Denies It Used Advertising Money to Finance Workers Party...
Source:Bloomberg
   
Mark Ritson on branding: Barclays odyssey does Homer proud
Source:Brand Republic
   
Study: Alcohol Ads Can Boost Aggressive Thoughts
FIFA Awards 2010, 2014 TV Rights To ABC-ESPN
Source: Brand Week
AOL Ad Revenues Jump 28%
Microsoft Ushers In Ad-Supported Software
A Measured Approach To Buying Links
Source: Media Post
   
Internet ad for ringtone was misleading, says ASA
Source:www.out-law.com
   
Price cuts and costlier advertising dent profits at Unilever
Source: Independent
   
Advertising isn't enough to fund on-demand
Source:ZDNet
   
Direct-to-Consumer Drug Ads Come Under Scrutiny
Source:ABC News
   
Internet Advertising Firm Helps Crack Cybercrime Ring
Source:CIO Today
   
Catholic weekly stirs storm with nude ad
Source:Reuters
   
TBWA Most Awarded Global Agency Network Says 2005 Gunn Report
MTV Networks Music and Comedy Ad Sales Group; Appoints Bob Flood Senior Vice President, Integrated Media Platforms
Source:Finanzen.net

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