Indiantelevision.com presents AdEx India Analysis
 

Coffee advertising registers 58% rise during Jan-Sept'05 compared to that of 2004
(2 November, 2005)
 

Key Findings:

  • 58% rise in TV advertising spends in the 1st three quarters of 2005 compared to that of 2004
  • Coffee TV advertising dips across last three years
  • 'Nescafe Classic' coffee gets hotter on TV during the 1st three quarters of 2005
  • Entertainment Channels gets the maximum ads
  • Maximum Coffee ads during 20:00-23:59 hr

This week, AdEx India looks at the 'Coffee' category. Let's have a look at the growth in Coffee advertising spends during the past years 2000-04 on Television.

 
 
  • Coffee advertising spends drops 34% in 2004 compared to 2003
  • Dip in advertising spend across last three years

Is there any rise in Coffee advertising spends during Jan-Sept'05 compared to the same period in 2004? The chart below gives the answers.
 
 
  • Growth of 58% in Coffee advertising spends in Jan-Sept'05 compared to Jan-Sept'04.

Let's watch out the Top 5 Coffee brands advertised on TV during the first three quarters of 2005.
 
 
  • 'Nestle India Ltd' & 'Brooke Bond Lipton' constitutes 98% share in Coffee advertising
  • 'Nescafe Classic' coffee gets hotter on TV

Which channel genres are preferred by the Coffee advertisers? The pie below shows its advertising share during the first three quarters of 2005.
 
  • Max. advertising on Entertainment channels
  • Movie Channels, the second choice

Lastly, let's analyze which time band is preferred by Coffee advertisers. The chart shows its advertising share during the first three quarters of 2005.
 
  • Maximum advertising during 20:00-23:59 hrs

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
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