Television

Online content spend in the US nears $1 billion

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/15/OPA.jpg?itok=VXHPeqtT

MUMBAI: This is good news for those wondering about the health of paid content on the net. The Online Publishers Association (OPA) in the US has released its Paid Content U.S. Market Spending Report covering Q1 and Q2 of 2005.

The study, conducted by comScore Networks, determined that consumer spending for online content in the US grew to $987 million in the first half of 2005, an increase of 15.7 per cent over the same period last year. For the first time ever, in Q2 of 2005, quarterly sales of content topped half a billion dollars.

Spurred by growth in online music sales, the entertainment/lifestyles category overtook personals/dating to become the leading paid content category. Consumers spent $264.8 million on the category in the first half of the year. Personals/Dating grew to $245.2 million in the first half of 2005, while business/investment content remained in third place with spending at $159.1 million.

The entertainment/lifestyles category was by far the fastest-growing paid content category in the first half of 2005, up 44.8 percent over the same period last year. However, after registering steady declines during the first half of last year, the research category also surged back with a 33.8 per cent year-over-year increase, the second-largest percentage gain among all categories. The games and personal growth segments were also up significantly, by 22.5 per cent and 19.4 per cent, respectively.

OPA president Michael Zimbalist says, "Consumers are turning to the Web for entertainment more and more, and as they do sales of content continue to rise. We suspect this trend will continue as new products such as the Video iPod and other mobile devices play greater roles in digital content distribution."

Single purchase sales, as opposed to subscriptions, continued to rise. In the first half of 2005, single purchases accounted for 20.1 perc ent of total online content sales, up from 15.4 per cent in 2004. Single-purchase sales in the entertainment/lifestyles category, alone, accounted for $114.9 million in revenue in the first half of 2005.

Out of a total US online population of 171.0 million in the second quarter of 2005, 19.4 million paid for online content, up 15.6 per cent from the 16.8 million who paid for content online in Q2 2004. The 15.6 per cent growth in paid-content consumers in Q2 2005 over Q2 2004 is substantially greater than the growth of the US Internet population during the same time period (11.9 per cent).

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organisation whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/Kapil_Sharma_Show.jpg?itok=SXRBwXr7
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/aaj.jpg?itok=WTXjyKeT
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/news.jpg?itok=PDqQIFhw
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/flix.jpg?itok=1RgvxTpA
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories