Samsung US' ad campaign seeks to leverage NFL association

MUMBAI: Consumer electronics maker Samsung has announced a multi-million dollar deal for the 2005 and 2006 National Footbal League (NFL) seasons in the US.

Samsung, which is the official HDTV associate of the NFL, also unveiled its ad campaign in the US including TV commercials, print, online and in-store exposure featuring four NFL quarterbacks Dan Marino, Troy Aikman, Boomer Esiason and Steve Young.

Samsung is looking to push its HDTV categories - LCD, Plasma, DLP, and SlimFit. To celebrate the new relationship, Samsung kicks off its first of two NFL on-line promotions called the Samsung NFL HDTV Challenge. This promotion will provide on-line visitors a chance to win a trip to Super Bowl XL.



Samsung US senior VP sales and marketing Peter Weedfold says, "This is an exciting time for Samsung, the NFL, its fans and all NFL viewers to unite behind the world's greatest game viewed on Samsung High

Definition Televisions. We feel privileged to team with the NFL and our All-Star quarterbacks who are all coveted leaders in sports entertainment. NFL games on a Samsung LCD, DLP, SlimFit or plasma HDTV are a long-awaited matrimony and an experience millions of viewers and fans will fall in love with for decades to come."


NFL lead executive - marketing and sales Phil Guarascio says, "In a continuous effort to align our brand with key leaders in the industry we are pleased to partner with Samsung, an innovator and global

leader in consumer electronics. Samsung High Definition TV brings a new level of excitement and realism to the NFL at home experience enhancing fan enjoyment."

Marino says, "I am thrilled about my relationship with Samsung, a brand of excellent products truly representing premium quality and life enriching home entertainment. I spent 17 years in the NFL and I know that fans will appreciate how a crystal clear Samsung HDTV helps them appreciate the vibrant colors of the field, and the energy of the game."

Samsung will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player, and DVD recorder categories.

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