15 December 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 54

Media, Advertising & Marketing Watch

Nick to up the ante in 2006 with new initiatives
516 new half-hour programming, ground activities, online & mobile presence and merchandising is what's in store in 2006.

Partners to push ICC World Cup in India & Caribbean
ICC Cricket World Cup 2007 officials and the tournament’s official global partners have agreed to work closely to promote the event, particularly in India. The event will air on Max in India.

Essel Group's E-City plans to invest Rs 2.5 bn
E-City to pump in Rs 2.5 billion and have 40 screens operational in 35 locations by second quarter 2008.

Kingfisher Airlines introduces the King Mobile service

Air Deccan & Coffee Day in cross-promo initiative

EC to liberalise ad rules for TV channels

AXN launches X'mas with 'Who Needs Santa' contest

FedEx Express launches viral marketing campaign

Shoppers’ Stop unveils new brand campaign

'MSN Hotmail now on Reliance, Tata and Spice

Sahara One to replace 'Kohinoor' with 'Talaash'

Star Screen Awards themed 'Mumbai'

ATP's marketing agency IEC renews deals

Guest Speak
From a Print-Society to a Cyber-Society
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27/11/2005 to 03/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/11/2005 to 03/12/2005)
Star Plus
DD Sports
DD1
Star One
Sun TV
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
`Comparative ads' need to be curtailed: HC
Air Deccan, Coffee Day tie up
Nerolac to review Big B's contract as brand ambassador
AstraZeneca set to acquire first brand soon
MSN India in pact with 5 more mobile players
Source: The Hindu Business Line
   
Allianz to sponsor Indo-Pak series
Why global brands want Indian shops
Source: Economic Times
   
Amol Bose R.I.P.
Push for the pill
Source: Catalyst
   
Chennai firm behind IA makeover
Source:Times of India
 
Aarvee plans denim launch
Taj plans marketing alliances overseas
Air Deccan in pact with Coffee Day
Source:Business Standard
Grey Worldwide bags Genpact account
Bates Enterprise wins Emaar-MGF’s real-estate account
Narayan S to head G3 Communication, Chennai
Endemol announces its first Asian subsidiary in India
Bijoy Sreedhar moves from Tata Indicom to Radio City
Colleges will tussle in Zee Smile’s new game show
The need for secured content delivery
Source: Agency Faqs
   
Isha Koppikar is PETA's ambassador
  Source: www.manoramaonline.com
 
Indian, Jet fly over brand clutter; Kingfisher best newcomer: survey
CAs, lawyers can form partnerships, advertise
Global brands, local advertising
Hop, skip and jump
Source:Financial Express
International News
Ford to advertise Jaguar, Land Rover in gay publications
Publicis wins investment ratings, upbeat on outlook
Source: Reuters
   
News Interactive Launches Ad-Supported Video
Source: ClickZ News
   
FTC Slams DirecTV for 'Do Not Call' Violations
Source: Ad Week
   
Air NZ will not appeal advertising ruling
Source:New Zealand Herald
   
Advertising slump for News Letter owners
Source: Belfast Telegraph, United Kingdom
   
Infinity Radio Re-Brands Under CBS Corp.
Source:Brand Week
   
Advertising.com Debuts New Automated Rich Media Network
Source:DM News
Aegis acquires Scandinavian network
Ocean Outdoor grabs Clapham Tower contract
Extreme Sports Channel teams up with Wilkinson Sword
Source:Media Week (UK)
   
VNU Confirms Talks, Cites Nielsen As Financial Jewel
Fox Sports Reorganizes Ad Sales Team
Study: Stand-Alone RSS Ads See Higher Click-Throughs
Big Media Shops Compose Their Thoughts, Plan Channels Better
Mass Transit Becomes Mass Media, Gives New Meaning To Media Spin
Source: Media Post
   
News of the World rapped over fat loss and bunion correction claims
  Source:Brand Republic Bulletin
   
Lee Enterprises Nov. ad revenue grows
Source: BusinessWeek

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