ICC World Cup 2007 partners to promote event in India & Caribbean

MUMBAI: ICC Cricket World Cup 2007 officials and the tournament’s official global partners have agreed to work closely to promote the event, particularly in India. The event will air on Max in India.

Representatives from three of the four official global partners, Hero Honda, LG and Pepsi, held discussions on this matter and other related issues with ICC commercial manager Campbell Jamieson, ICC Cricket World Cup 2007 MD and CEO Chris Dehring and ICC corporate communications director Marvia Roach in Delhi, India, a few days ago.


Roach says, "The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity. Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country."

She also disclosed that a commitment was undertaken to hold a Caribbean showcase, with sponsor support, during the first half of next year in India. This event will promote ICC Cricket World Cup 2007 which will be hosted across nine Caribbean nations, with 16 teams vying for the title. The ICC Champions Trophy takes place in India next year.

"Apart from highlighting our brand, mascot and other aspects of the tournament, we will will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very successfull event," Roach added.

She also noted that the ICC CWC 2007 is already working on a number of promotional activities that would be extended to other major cricketing nations over the next 12 months.



Nimbus Sport International head of events and sponsor services Thomas Lavenant which represents the sponsors, thanked the ICC and CWC 2007 officials for travelling to India for the meeting.



“Good progress was made towards the promotion of the ICC Cricket World Cup 2007 outside the Caribbean, in particular in India. We look forward to a continued fruitful working relationship with CWC 2007, and in this regard Chris Dehring’s presence at the meeting illustrates CWC’s efforts to involve the sponsors in staging the Best Cricket World Cup Ever,” said Lavenant.

Latest Reads
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories