Kingfisher Airlines introduces the King Mobile service

BANGALORE: Kingfisher Airlines has launched an SMS service, King Mobile to update guests on latest flight schedules. The service enables a guest to get the latest flight information on their cell phone on schedules, flight status and guest assistance numbers in various cities and flight schedule alerts instantly.


All a guest needs to do is type "King" and send a SMS to 6388 to get the entire menu and details on how to avail each of these services. Kingfisher Airlines has a plan to cover all guest touch points so that latest and updated information of all its flights is easily available to every guest 24X7, states an official release.



Kingfisher Airlines Ltd general manager marketing Girish Shah says, "The service comes in at a very appropriate time as, in the months of December and January; the northern and eastern regions of the Indian subcontinent are subject to a very high degree of fog which hampers visibility and movement. The same has an adverse effect on all aircraft movement in these regions, which in turn has a spill over effect on airline schedules across India. Hence it is imperative for all airlines to derive an effective communication plan to minimize any instances of guest inconvenience. King Mobile service is a very effective tool to cater to guest needs at such times."



Constant innovations and consumer benefit schemes are an integral part of Kingfisher Airlines' strategy. The 'Power Flyer', a consumer incentive offer which was recently launched, is targeted at the corporate traveler who likes to maximize his time and usually returns on the same day. Under this offer all a guest has to do is take a same-day return flight between Mumbai, Bangalore, Delhi or Kolkata with Kingfisher Airlines and he can carry home Rs.1000 in cash! Straight, simple and no questions asked.

The airline currently operates 56 flights daily connecting 13 key Indian cities. It is also the first Indian carrier to have placed an order for five Airbus super jumbo A380s along with five A350s and five A330s. The deliveries of A330s are expected to begin in 2007 while the A380s and A350s arrive in 2010 and 2012 respectively, the release adds.

Latest Reads
KKR announces Kaustabh Jha as new Head of Marketing

Kolkata Knight Riders announces the appointment of Kaustubh Jha as Head of Marketing. Kaustubh comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN...

MAM Media and Advertising People
Havmor appoints Anindya Dutta as managing director

Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director.

MAM Media and Advertising People
Mangaldeep's conversation with God with Bhumika Chawla

ITC’s leading incense stick brand, Mangaldeep, has launched a unique ‘slice of life’ campaign that depicts everyday conversations with God.

MAM Marketing Brands
Medikabazaar hires senior leadership team in line with its growth plans

Medikabazaar, India’s leading B2B online aggregator for medical supplies recently announced the appointment of Dr. Akash Rajpal as Executive Vice-President, Marketing and Product Management.

MAM Marketing MAM
Birla Ayurveda launches medicines and personal care products

Birla Ayurveda, a part of the Yash Birla Group, launched its collection of personal care products and medicines.

MAM Marketing Brands
Hindware Atlantic Water Heaters launches first campaign

The TVC highlights O'Pro Protection Technology & Titanium Core Shield that enhances the life of water heaters.

MAM Media and Advertising Ad Campaigns
BookMyShow appeals to parents on Children's Day

This Children’s Day, BookMyShow has a special message for all parents.

MAM Media and Advertising Ad Campaigns
Godrej Appliances wants to break gender roles this Children’s Day

This children’s day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in the Indian society in terms of set gender roles and emphasising the need to break free early.

MAM Media and Advertising Ad Campaigns
Experience Driven Businesses Likely To Grow Revenue 1.8x Faster Than Other Companies: Adobe – Forrester APAC Research

New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology,

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories