FedEx Express launches viral marketing campaign across India, Europe, U.A.E

MUMBAI: Express transportation company FedEx Express, a subsidiary of FedEx, has launched a region-wide viral marketing campaign across India, Europe and the United Arab Emirates (U.A.E.).

The campaign is designed to increase brand awareness and promote key FedEx brand attributes.


The campaign targets middle and junior management along with secretaries and administrative staff. It centers around five humorous FedEx TV advertisements, which showcase FedEx services in comical sketches set in everyday business situations.

The ads are available for viewing, download and to email to friends through a micro-website ( and will be communicated to customers and prospects through banner advertisements on key websites, email communication, and the distribution of a CD-ROM. The campaign is specifically targetting Austria, Belgium, Denmark, Germany, France, the UK, India, Ireland, Italy, the Netherlands, Sweden, Switzerland and the UAE.



Four of the commercials have previously been aired in Germany MBA and Remind Me and India Crate and Chinese Boss. The remaining commercial Tom has only been aired in the US and is new to India, Europe and the U.A.E.

FedEx Express MD sales and marketing for India, Middle East and Africa, Jacques Creeten says, “Following the success of this campaign in the US and other markets where it is currently being rolled out, we decided to make it available to our customers and prospects in key markets across Europe, the UAE and India.



"This campaign allows us to promote the FedEx brand, and awareness of our services, to a wider audience in a new and innovative way. The launch is already proving to be hugely successful with the TV commercials on the website receiving more than 102.000 hits in the first weeks.”

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