28 October 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 22



Media, Advertising & Marketing Watch




 

 

Red FM and 'DNA' ink content sharing deal
The alliance between 'DNA' & Red FM will be in the areas of content, music, entertainment, Bollywood, ground tie-ups etc.

SET repositions Sab as 'light' GEC
SET repositioning Sab TV as a "light" general ent. channel targeting Hindi heartland; 7 Nov will see a new logo, look.

A year on air, Star One now aiming for No. 2 slot
A gutsy performance helps the channel to reach 71% of its TG in the first three months itself; plans to get more aggressive.

Star acquires 'Desperate Housewives' format

TBWA\India bags Standard Chartered AOR

Srikanth Sarathy promoted as Leo Burnett Mumbai head

Apple launches fifth generation iPod

CNN, iBN in co-branding deal

Guest Speak
When TV Surrenders to Web
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (09/10/2005 to 15/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (09/10/2005 to 15/10/2005)
Star Plus
Star One
Sony Entertainment
Sun TV
Gemini TV
MAX

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Today's Newsbreakers.......India
Adworld pitches for Anil account
When building brands, mum’s the word
Source:DNA
   
   
Hungama of the year
Splurging on outdoor publicity
Apology, an act of character, courage and confidence
Source: Business Standard
   
Selling Brand India on the free-market plank
Source: Financial Express
   
O&M, McCann claim top honours at Effie Awards
Source: Economic Times
 
SAB TV shifts from pure comedy to general entertainment
Vineet Mahajan moves from McCann-Erickson to Contract; Mayur Hola to join McCann-Erickson
Nisha Singhania joins Rediffusion DY&R as director, planning
Sudler and Hennessey scores three at the international Rx Club Show Awards
Source: Agency Faqs
 
   
Heinz India seeks to grow brands
Source:Sify,
   
Fillip to `home stay' concept
Nominations for Teacher's award
Turner ties up with TV 18 for English news channel
Source: The Hindu Business Line
International News
Sorrell warns ad industry is failing to understand digital age
Source: Media Bulletin
   
Draft Cuts 7% of Its N.Y. Staff
Welch Foods Selects Maxus for Media
DTC Drug Ads Under Fire
MRM Gains Global Perspective
Source: Ad Week
   
BBC Broadcast rebrands to Red Bee
Maiden reports £3.5m loss
PHD, BLM and Emap savour Media Week Awards
Source: Media Week (UK)
   
TF1 Q3 sales rise 2.1 pct to 586 mln eur; ad revenues down 1.1 pct
Source: Forbes
   
Watchdog Group Calls for End to Direct-To-Consumer Drug Ads
Mucinex Coughs Up a Wife for ‘Mr. Mucus’
AT&T Brand Name To Live On After Merger
Source: Brand Week
Gates says future of advertising lies on the internet
Source: Digital Bulletin
   
50 Cent's billboards yanked after protests
Source:Reuters
   
MSLO: 3rd Qtr. Loss Widens, But Revenue Up 5.7%; Rebound of Magazine Advertising Cited
Source:Media Week (US)
   
Double Fusion's In-Game Ad Software
Source:iMedia Connection
   
National Park Service To Seek Corporate Sponsorship Of Public Land
Ratings Man Bites Watchdog, Surprise Reactions To MRC Report
Source: Media Post
   
Bangkok shopping centers implement digital display advertising network
Source: Broadcast Engineering
   
Clear Channel Mounts First-Ever Global Outdoor Advertising Campaign
Source:Business Wire

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