Television

Red FM and 'DNA' ink content sharing deal

MUMBAI: Content sharing and co-branding is the wave of the broadcast media market, at present. Taking a cue from the emerging trend, the radio arm of the India Today Group - Red FM 93.5 and the print venture of the Dainik Bhaskar Group and Zee TV Daily News Analysis (DNA) have signed a content sharing deal.

The strategic alliance between DNA and Red FM will be in the areas of content, music and entertainment, Bollywood, movie marketing, ground tie-ups and promotions.

Recently, Red FM revamped its brand position in a bid to reinvent with the philosophy 'Awaaz Uthaate, Red Bajaate Raho' and DNA being a new brand in the print medium market possess the philosophy on similar lines - 'Speak Up.' Hence, this marriage makes a perfect sense to gain and maximise through its respective brand equity, says Red FM COO Abraham Thomas.

DNA sales and marketing head Suresh Balakrishnan pretty much echoed what Thomas had to say.

In this context DNA president Pradeep Guha says, "The strong media platforms of Red and DNA are very apt to promote each other's properties and brands, and merging the audience base of the two will only help create a larger and stronger loyalty base."

The strategic alliance enables complete synergy as the two media complement each other in their very nature of being local, city-centric and integral to the fabric of Mumbai.

Through this alliance both brands will be able expand respective veiwership and listenership. Thomas states, "With our philosophy we will be able to target every segment of Mumbai. I am excited about the alliance as both of us share a common philosophy and it offers immense scope for synergy across content, marketing, causes and alliances. Together we will nicely complement each other to be an integral part of Mumbai."

"Through DNA's page two, which is identified as -- 'Speak Up' and with our philosophy of 'Bajaate Raho' both the brands will voice the common man's concerns while maintaining the essence of entertainment," he adds.

The two will leverage the platform for ground events and Bollywood aspects. In a bid to explore more platforms, Thomas adds that it is likely that there is a possibility to tap big music stores and outlets such as Music World for content like Top 30 Bollywood song. Both platforms will pool in resources to create content such as Top 30 Bollywood song and concurrently create more stimulating content besides sharing content.

Thomas voiced that movie marketing promotions indeed seemed like a good proposition and the two brands would maximise on the same and explore this platform jointly.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Arun-puri.jpg?itok=89_3x-2M
India Today Online is TVTN's wholly-owned subsidiary now

MUMBAI: India Today Online Private Limited (ITOPL) has now become a wholly-owned subsidiary of TV Today Network Ltd. India Today Online, on 28 March 2017, issued and allotted 1,99,20,000 equity shares of Rs. 10 each to Living Media India Limited (LMIL) which constitutes 21.01% of the paid-up share...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/FREEDISH-STB.jpg?itok=l__8ZZuS
FreeDish iCAS STB: Modern Comm, Velankani, BGM, KMTS & Millennium OEMs shortlisted

NEW DELHI: Five companies including two from Delhi have been shortlisted as original equipment manufacturers for set-top boxes for Doordarshan’s FreeDish on the Indian Conditional Addressable System (iCAS). This follows the opening of e-tenders on 9 December 2016 after which these OEMs were found...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/barck%20%281%29.jpg?itok=eWIvgkHj
BARC India formally sets up independent council to probe viewership malpractices complaints

BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Jim-Gianopulos.jpg?itok=N-QHfz2Z
Viacom names Gianopulos CEO of Paramount Pictures

MUMBAI: Viacom Inc. has announced the appointment of Jim Gianopulos as the chairman and chief executive officer of Paramount Pictures, effective 3 April, 2017. Gianopulos will report directly to Viacom president and CEO Bob Bakish.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/indo-vietnam.jpg?itok=rQDtgDJx
India, Vietnam agree on greater collaboration between pubcasters

NEW DELHI: Information and Broadcasting Minister M Venkaiah Naidu has said India would extend all possible support to promote exchange programmes between public broadcasters of the India and Vietnam in content creation, screening and distribution of films. During a meeting with a Vietnamese...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/DD-Kashir-V-naidu.jpg?itok=amiTS5gh
DD Kashir packaging agency tenders floated

NEW DELHI: Doordarshan has floated a tender for selecting an agency for channel packaging work for DD Kashir. The Description of task, e-tender submission format and procedure is provided in the Bid document available on the DD website and two e-tendering websites. The pre-bid meeting in this...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Times-Now-800x800.jpg?itok=Ckdthpen
Times Now will be globally 'regional', non-mirror HD by next quarter

MUMBAI: Success does not end at leadership, it begins! With an aim to create value and make a difference, he is a man on a mission. He quit News X in November 2016 to fill the the big shoes of Arnab Goswami. Known to be an insightful, incisive journalist, Rahul Shivshankar joined Times Now on 15...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/sa%20%281%29.jpg?itok=eot4hbiq
Holi, elections rake in ratings for channels in week 11 of 2017

BENGALURU: Programmes during the Indian festival of colours and assembly elections results counting in five states of the country were television eyeball grabbers for a number of channels as per data released by Broadcast Audience Research Council of India (BARC) for week 11 of 2017 (Saturday, 11...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/hardtaik%20%281%29.jpg?itok=iXIdRhYu
BBC HARDtalking anniversary interview with Sir Ian McKellen

BBC World News’ legendary interview show HARDtalk will be marking 20 years of asking the questions that matter with a raft of dedicated content.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories