Television

Red FM and 'DNA' ink content sharing deal

MUMBAI: Content sharing and co-branding is the wave of the broadcast media market, at present. Taking a cue from the emerging trend, the radio arm of the India Today Group - Red FM 93.5 and the print venture of the Dainik Bhaskar Group and Zee TV Daily News Analysis (DNA) have signed a content sharing deal.

The strategic alliance between DNA and Red FM will be in the areas of content, music and entertainment, Bollywood, movie marketing, ground tie-ups and promotions.

Recently, Red FM revamped its brand position in a bid to reinvent with the philosophy 'Awaaz Uthaate, Red Bajaate Raho' and DNA being a new brand in the print medium market possess the philosophy on similar lines - 'Speak Up.' Hence, this marriage makes a perfect sense to gain and maximise through its respective brand equity, says Red FM COO Abraham Thomas.

DNA sales and marketing head Suresh Balakrishnan pretty much echoed what Thomas had to say.

In this context DNA president Pradeep Guha says, "The strong media platforms of Red and DNA are very apt to promote each other's properties and brands, and merging the audience base of the two will only help create a larger and stronger loyalty base."

The strategic alliance enables complete synergy as the two media complement each other in their very nature of being local, city-centric and integral to the fabric of Mumbai.

Through this alliance both brands will be able expand respective veiwership and listenership. Thomas states, "With our philosophy we will be able to target every segment of Mumbai. I am excited about the alliance as both of us share a common philosophy and it offers immense scope for synergy across content, marketing, causes and alliances. Together we will nicely complement each other to be an integral part of Mumbai."

"Through DNA's page two, which is identified as -- 'Speak Up' and with our philosophy of 'Bajaate Raho' both the brands will voice the common man's concerns while maintaining the essence of entertainment," he adds.

The two will leverage the platform for ground events and Bollywood aspects. In a bid to explore more platforms, Thomas adds that it is likely that there is a possibility to tap big music stores and outlets such as Music World for content like Top 30 Bollywood song. Both platforms will pool in resources to create content such as Top 30 Bollywood song and concurrently create more stimulating content besides sharing content.

Thomas voiced that movie marketing promotions indeed seemed like a good proposition and the two brands would maximise on the same and explore this platform jointly.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/star.jpg?itok=iGjV-9vK
Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

Going FTA seems to be the flavor of the season. Star India’s Hindi general entertainment channel Life OK, which will be soon rebranded as Star Bharat, is now slated to be available on DD FreeDish with the likely appearance on 28 August 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/aradhna.jpg?itok=u6PF3K-k
FremantleMedia appoints Aradhana Bhola as India MD

FremantleMedia has announced the appointment of Aradhana Bhola to the role of the managing director at FremantleMedia India.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/disney.jpg?itok=4s-TOzU1
Heartwarming friendship: Pete’s Dragon on Star Movies Select HD on 19 Aug

‘Life without friends is like the sky without the sun’, a quote that is best complimented by the beautiful tale of Pete’s Dragon; a story of a boy who finds an unexpected companion who protects, nurtures and travels with him – a friend who just happens to be a dragon!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi_Tharoor-Arnab_Goswami.jpg?itok=4tfOqWoc
Republic TV & Pushkar's kin restrained, hearing on 21 Sept

MUMBAI: The Delhi High Court has asked Republic TV and the kin of late Sunanda Pushkar not to indulge in "name calling" in connection with her death case but said there could be a possibility of some posturing from both sides.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Pehredaar_Piya_Ki.jpg?itok=UU4ZWeli
BCCC directs 'Pehredaar Piya Ki' to late night slot with disclaimers

NEW DELHI: The Broadcasting Content Complaints Council (BCCC), a self-regulatory body under the Indian Broadcasting Foundation umbrella, has asked Sony Pictures Network India to move its fictional serial Pehredaar Piya Ki, aired on one of its channels, to the 10 pm slot and simultaneously run a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi%20Shekhar%20Vempati.jpg?itok=_4Vd6-eK
DD logo design submission deadline extended

NEW DELHI: The deadline for submission of logo design for India’s pubcaster Doordarshan has been extended by a week to 20 August 2017, the Prasar Bharati CEO Shashi Shekhar Vempati said yesterday.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome DM (updated)

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories