26 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 16

Media, Advertising & Marketing Watch




 

JWT's Davis urges ad men to think out-of-the-box
JWT Worldwide creative head honcho Craig Davis' says advertising should stop interrupting what people are interested in.

Special Report
Finally, some direct to home action
As DTH Godot arrives for Space & Sun, rivals Dish TV & DD Direct+ ready marketing blitz, promo sops.

Executive Dossier
"Space TV is bullish on the Indian pay TV market and expects it to grow rapidly"
Interview with Space TV CEO Vikram Kaushik

Coca-Cola opens juice manufacturing facility in UP

Wasim Akram to promote Roche Diagnostics

Long Ellis is MTV US COO ad sales

Leo Burnett's 6 ads reach New York Festival finals

TV Ratings
Top 10 Programmes (08 May 2005 to 14 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08 May 2005 to 14 May 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV

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Today's Newsbreakers.......India
Hyundai shifts Rs 50-cr media biz to Cheil
Cadbury looks to boost presence in mouth freshener category
Hans Group becomes marketing agent for Fineline Holdings
HLL to disassociate Rexona from Lux
German haircare brand C:EHKO's products to hit retail shelves
Source: The Hindu Business Line
 
   
HC bars Warner Brothers from issuing notice in Friendz case
Source: Financial Express
   
FMCG prices to go up on rising input costs
Source: Business Standard
Advertising fraternity CEOs churn out books
Source:Economic Times
 
   
Indians express confidence in current economic environment: MasterCard
Deccan Chronicle to generate Rs 60 crore from Chennai edition
Hyundai's Rs 50 crore media biz moves from Madison to Cheil
Source:Agency Faqs
 
Flavour of the month
Consumers and evolving markets
Catching them young
Source:Catalyst
International News
Gizmondo appoints O&M to £10m account after fallout with Mother
Source: Revolution Magazine
   
3 Vie for $250 Mil. Global Omo Business
AmEx Spin-Off Rebrands as Ameriprise
Fed Wants More Disclosure
Initiative Appoints Kelly Retail EVP
Campbell to Relaunch Fresca
  Source: Ad Week
   
Coldplay to feature in bluetooth ad
OMD loses COI radio account to Starcom
Carat grabs West to front COI TV account
Q unleashes new ad campaign
  Source:Media Week (UK)
   
Telecom switches to just the right ad mix
  Source: The New Zealand Herald
   
2 ways of seeing North Korea in ads
  Source: Joongang Daily
   
Ford Promo Dangles Home Depot Goods
  Source: Brand Week
Internet advertising boom helps Aegis to double sales
  Source: Times Online
   
Selevision points out barriers to effective TV ad campaigns
Source:Strategiy
   
Advertising.Com: Behavioral Targeting Increases Conversion
Print Buyers Relieved By Meredith's Acquisition of G+J Mags
  Source:Media Post
   
BARD Advertising Hires New Director
  Source:Yahoo News
   
BT slaps down Wanadoo broadband ad
Source: PC Pro
   
Internet Makes Comeback On Dutch Advertising Market
Source:NIS News Bulletin
   
Group to begin airing anti-casino TV ads
  Source: OregonLive.com
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