Wasim Akram is Roche Diagnostics' brand ambassador

MUMBAI: Former Pakistani speedster Wasim Akram has been chosen as the brand ambassador of Roche Diagnostics India's flagship brand Accu-Chek.



The company states that Accu-Chek is a fast, accurate and reliable Blood Glucose Monitoring System specifically designed to help people with diabetes to monitor their blood glucose levels themselves.

The new campaign by Roche Diagnostics exhorts the consumers on Accu-Chek’s philosophy of ‘Live Life- The Way You Want,’ - a conviction, that one can lead a normal life in-spite of being a diabetic.



Roche Diagnostics India MD Sanjeev Johar said, "Consumers today live life in the fast lane and are increasingly adopting ‘Do-It-Yourself’ products, which provide both convenience as well as confidence. People have also started to realize that incurable diseases can be managed with regular monitoring and control.

" Through this campaign, we want to emphasise the importance of timely self-monitoring and hence lead a healthy lifestyle. Wasim Akram personifies the spirit of the Accu-Chek brand and we are hopeful of a long and fruitful innings with this association.”



The current campaign is an extension of the Accu-Chek Inspiration Seriesstarted in October 2004 with Wasim Akram. ‘Accu-Chek Inspiration Series’ aims at creating awareness, through road shows across the country, on diabetes and its management through Self monitoring. The series primarily focuses on spreading the message through school children.

At each event, school going children, who despite a physical, mental or economical handicap have excelled in their life, are felicitated by Akram. The whole process is in sync with Accu- Chek’s philosophy of ‘Live life. The way you want,’ - a conviction that one can lead a normal life in spite of being afflicted with diabetes.

The ad campaign has been conceptualised and scripted by Michael D’Souza of Basic Instinct, a creative boutique specialising in Brand Strategy. The 30 second commercial hit Indian television screens a few days ago.

Latest Reads
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories