Long Ellis is MTV US COO ad sales

MUMBAI: MTV US has announced the appointment of Long Ellis to the position of COO, MTV Networks Ad Sales.

In this position, Ellis will oversee the strategic planning, systems development and pricing and inventory management of the MTV Networks Ad Sales division.


MTV Networks ad sales president Larry Divney said, "Long is a very experienced and extraordinarily talented sales executive, with a deep understanding of our businesses. I am really pleased that he will be taking on this crucial role and help us to ensure that the MTV Networks' Ad Sales team will be the most effective, pro-active and efficient operation in the business,"



Ellis said, " The advertising landscape is changing rapidly, and working closely with Larry, I am confident that we can develop innovative and better ways to meet our clients needs as we move forward, particularly in this new multi-platform




Ellis is a senior sales executive with over 16 years of broadcast advertising sales experience. Prior to this appointment, he served as Comedy Central VP ad sales. He, managed ad sales marketing projects across the US and oversaw the channel's New York ad sales staff. Previous to this role, he oversaw the comedy network's inventory, pricing, planning and commercial operations. He also led an MTVN Task Force that developed the new pricing and inventory organisational structure. He joined Comedy Central in 1999.

Before Comedy Central, Ellis had been Director of Broadcast Television at OneMediaPlace, and an account manager at Discovery. He began his career at CBS, where he worked in both programming acquisition and ad sales.

Latest Reads
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories