Coca-Cola aims to increase juice production with new manufacturing facility

BANGALORE: Coca-Cola India has a new juice manufacturing facility at Bareilly, Uttar Pradesh. Brindavan Beverages Pvt. Ltd, Coca-Cola's franchisee bottler, has invested Rs 400 million in the project to meet the rapidly growing demand for the juice brand Maaza in North, East, Central India and Western India.



Coca-Cola India has provided technical inputs and support to set up the new line and will continue to provide support for marketing and training to Brindavan Beverages Pvt Ltd. The new line will have the capacity to produce close to 2,50,000 litres of juice products per day in a array of pack sizes ranging from 65ml tetra-packs to 1.2 ltr bottles. This new production facility will help to strengthen the Company's leadership position as the largest mango pulp buyer in the country with annual consumption of 17,000 tonnes, states a company release.

The new plant has been set up using modern technology imported from Krones Germany and Tetrapack Sweden and will produce both Pet bottles and tetra packs.



Speaking on the occasion, Coca-Cola India president & CEO Sanjiv Gupta said, "The juice drink market in India is growing at an exponential pace and we as leaders are expanding the market to provide our discerning consumers with innovative packaging and flavours of Maaza. We are planning to increase penetration of brand Maaza in 750 towns across India with new flavour extensions." He added, "I am pleased that Brindavan Beverages Pvt Ltd has become the first Coca-Cola franchisee to have a state-of-the-art facility to produce juice drinks."

Brindavan Beverages Pvt Ltd MD SN Ladhani said, "We have invested approximately Rs 2 billion in Bareilly itself over the last five years and the Ladhani Group has invested close to Rs 600 crores across five locations in Uttar Pradesh, creating prosperity and employment opportunities for thousands in the state."



Over the years, Maaza has grown to become the market leader in the juice drink category. Now the Company is expanding the brand Maaza to include exciting flavours like pineapple and orange. Consumers regard Maaza as wholesome, natural, fun drink which delivers the real experience of fruit, adds the news release.

Latest Reads
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM
Treebo appoints Nishant Gupta as head of brand & marketing

MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities. Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will...

MAM Media and Advertising People
IndiaMART assigns communication mandate to Happy Mcgarrybowen

Online marketplace IndiaMART that connects buyers and suppliers, has assigned its communication mandate to Happy mcgarrybowen. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

MAM Media and Advertising Account
Goodknight puts an end to coils with new power chip

Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Shweta Bachchan on board

After having Amitabh Bachchan and Aishwarya Rai-Bachchan as brand ambassadors for the longest time, jewellery brand, Kalyan Jewellers, has roped in Shweta Bachchan Nanda as an influencer. She will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan...

MAM Media and Advertising People
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories