25 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 15

Media, Advertising & Marketing Watch




 

Cartoon Network in major merchandising thrust
The channel's licensing division has launched merchandising for Powerpuff Girls, Dexter's Laboratory and Johnny Bravo.

Adex Analysis
Washing powder advt on TV dips 7% in Q1 ’05
7% dip in TV advertising for washing powder/liquid was seen in Q1 '05 compared to Q1 '04.

Other Media, Advertising & Marketing Watch
JWT strengthens Ford relationship with promotion
With a view to strengthen it's 62 year relationship with Ford Motor Co., JWT Worldwide CEO and chairman Bob Jeffrey announced two executive moves - that of George S Rogers and Doug Molloy.

Dining in India now gets the Hollywood touch

AXN asserts numero uno position in Malaysia

TV Ratings
Top 10 Programmes (08 May 2005 to 14 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08 May 2005 to 14 May 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Lintas' Initiative to handle Classic, IIHT accounts
Brand valuation is guff
Restaurant chain Planet Hollywood to set up first outlet in Mumbai
Source: The Hindu Business Line
 
Puritan Liberals
Best/Bekaar
Break It Down Again
World of mouth
Watch! How films promote brands
Cracken' It Open
Brand launches
Watch! How films promote brands
Source:Economic Times
Big B, Sharmila Tagore to hunt for an ideal couple on STAR Gold
Initiative gets 3 new biz: Classic, IIHT Bangalore & PC Chandra Jewellers
Cartoon Network digs its heels into merchandising
Source:Agency Faqs
 
   
Racy Paris Hilton ad crashes website
Source: Indian Express
   
BRIEF CASE: Brand Badshah
Source: Times of India
   
CPI-M in fix over yoga book ad
Source: Financial Express
International News
ITV unveils Fame Ratings survey
Silver lining for advertisers as PVRs loom over the horizon
Schwartz to sponsor Richard & Judy
Interpublic strengthens senior team
Maiden secures South West extension
  Source:Media Week (UK)
   
Dubai Mall brochure wins three international creative awards
  Source: Strategiy
   
Richards Goes 'Extra Mile' for Sonata
Meredith Corp. Buys G+J USA for $350 Mil.
Quark Designates Agency of Record
SicolaMartin Touts Publishing Software
  Source: Ad Week
   
Church Ad Wins Gay Media Award
Source:365Gay.com
   
Ad revolution leaving broadcasters in cyberwake
  Source: Hollywood Reporter
Emap bullish over advertising prospects
  Source:Guardian
   
Ad revolution leaving broadcasters in cyberwake
Watchdog group slams 'soft porn' Paris Hilton TV ad
Source:Reuters
   
Automotive industry online advertising spend breaks $1million mark in 2004
Source:Ame Info
   
HSA gives £6m advertising account to CCHM:Ping
Source:DM Bulletin
   
OMD Tests 'Fast-Forward' Ads, Others Embracing New Ad Models
Best Buy Sponsors MSNBC.com Digital Life Section
  Source:Media Post
   
OMD's DeSocio: Fear Not DVRs
  Source:Media Week (US)
   
Ad agency pitches bank reform smear campaign
  Source: Globes Online
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