MAM

Dining in India now gets the Hollywood touch

NEW DELHI: Better late than never. Planet Hollywood, promoted by stars like Bruce Willis and film actor-turned-politician Arnold Schwarzenegger in 1992, has plans to dazzle India with a chain of branded restaurants.

Initial plan is to invest up to $ 15 million in five restaurants by 2010 with the first one slated to come up in Mumbai next year adjacent to a 400-room hotel property.

In line with its philosophy of starry dining and experience, Planet Hollywood not only plans to bring in some Hollywood stars as part of promotional blitz, but also wants to rope in Indian stars like former Miss Universe and Bollywood actress Sushmita Sen for endorsement.

For the Indian foray, Planet Hollywood has signed a master franchisee agreement with the US-based Arch Millennium Corp, which is promoted by Indian-origin businessmen.

"We plan to open one restaurant each in Mumbai, Delhi, Bangalore, Goa and Hyderabad," Arch Millennium president and CEO Siddharth Mobar was quoted by Press Trust of India (PTI) as saying today.

As per the company's plans, guests in Planet Hollywood India restaurant will be able to see what's happening in other restaurant locations such as New York, Las Vegas, Orlando, London and Paris.

"We would be bringing in big stars like Bruce Willis and Sylvester Stallone in India as part of our promotional activities, while also trying to get other ones like Paris Hilton and Justin Timberlake (a teen heart-throb who was a boyfriend of Britney Spears and is the current squeeze of Cameroon Diaz)," Mobar was quoted by the news agency as saying.

The company, which has many of the dishes named on Hollywood stars, plans to add the local Indian flavor by roping in some of Bollywood's stars in the coming time. Some of the unique dishes which will be on offer include 'Chicken Crunch' based on Indecent Proposal star Demi Moore's recipe and 'Banana Strudle', which is based on a recipe of Schwarzenegger's mother.

"We will also be displaying and selling Hollywood movie merchandise," Mobar said, adding that this contributed about 10 per cent to revenue of each restaurant worldwide.

Each Planet Hollywood restaurant houses memorabilia from movies, old and new. The interior decor reflects various movie genre, including action, horror and Sci-Fi and the audio-visual system plays the latest movie trailers, clips, music videos and celebrity visits.

Planet Hollywood founder and chairman Robert Earl was quoted as saying there was a huge potential in the Indian market for their brand. "This franchisee agreement will bring the excitement of Hollywood and combine it with the power of Bollywood in a very special way," he said in a statement.

Overall, there are 28 Planet Hollywood restaurants in locations like the US, Paris, London, Dubai, Hong Kong and Beijing.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories