Dining in India now gets the Hollywood touch

NEW DELHI: Better late than never. Planet Hollywood, promoted by stars like Bruce Willis and film actor-turned-politician Arnold Schwarzenegger in 1992, has plans to dazzle India with a chain of branded restaurants.

Initial plan is to invest up to $ 15 million in five restaurants by 2010 with the first one slated to come up in Mumbai next year adjacent to a 400-room hotel property.

In line with its philosophy of starry dining and experience, Planet Hollywood not only plans to bring in some Hollywood stars as part of promotional blitz, but also wants to rope in Indian stars like former Miss Universe and Bollywood actress Sushmita Sen for endorsement.

For the Indian foray, Planet Hollywood has signed a master franchisee agreement with the US-based Arch Millennium Corp, which is promoted by Indian-origin businessmen.

"We plan to open one restaurant each in Mumbai, Delhi, Bangalore, Goa and Hyderabad," Arch Millennium president and CEO Siddharth Mobar was quoted by Press Trust of India (PTI) as saying today.

As per the company's plans, guests in Planet Hollywood India restaurant will be able to see what's happening in other restaurant locations such as New York, Las Vegas, Orlando, London and Paris.

"We would be bringing in big stars like Bruce Willis and Sylvester Stallone in India as part of our promotional activities, while also trying to get other ones like Paris Hilton and Justin Timberlake (a teen heart-throb who was a boyfriend of Britney Spears and is the current squeeze of Cameroon Diaz)," Mobar was quoted by the news agency as saying.

The company, which has many of the dishes named on Hollywood stars, plans to add the local Indian flavor by roping in some of Bollywood's stars in the coming time. Some of the unique dishes which will be on offer include 'Chicken Crunch' based on Indecent Proposal star Demi Moore's recipe and 'Banana Strudle', which is based on a recipe of Schwarzenegger's mother.

"We will also be displaying and selling Hollywood movie merchandise," Mobar said, adding that this contributed about 10 per cent to revenue of each restaurant worldwide.

Each Planet Hollywood restaurant houses memorabilia from movies, old and new. The interior decor reflects various movie genre, including action, horror and Sci-Fi and the audio-visual system plays the latest movie trailers, clips, music videos and celebrity visits.

Planet Hollywood founder and chairman Robert Earl was quoted as saying there was a huge potential in the Indian market for their brand. "This franchisee agreement will bring the excitement of Hollywood and combine it with the power of Bollywood in a very special way," he said in a statement.

Overall, there are 28 Planet Hollywood restaurants in locations like the US, Paris, London, Dubai, Hong Kong and Beijing.

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories