Washing powder/liquid advt on TV dips 7% in Q1 ’05
( 24 May 2005)
Key
Findings:
Dip
of 7% in advertising in Q1 '05 compared to Q1 '04
2003,
the only year to show de-growth across 2001-04
Hindustan
Lever Ltd., the top advertiser in Q1 '05
Satellite
channels score over Terrestrial in category ads
This
week, AdEx India looks at the 'Washing Powders/Liquids' category.
Below is the growth of advertising on TV in the 1st quarter of 2005
as compared to that of 2004
7%
dip in advertising in Q1 '05 compared to Q1 '04
Below
is the growth of 'Washing powder' advertising on TV across the years
2001-04
Highest
growth seen in 2002 (65%) whereas 24% rise in 2004
De-growth
observed in 2003 (-11%) across the last 4 years
The
table below shows the Advertisers on TV, along their brands, that
topped in the 1st quarter of 2005
'Hindustan
Lever Ltd' - the top advertiser in the 1st quarter of 2005
Almost
the entire advertising share (98%) contributed by the top 5 advertisers
Washing
powder ads are aired more on Satellite channels or Terrestrial channels?
Washing
powder ads occur more on Satellite channels
79%
of ads in Hindi Channels whereas 3% each on Tamil &
Telugu Channels
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
