AXN asserts top spot among international channels in Malaysia

MUMBAI: According to AGB Nielsen Media Research TV rating report for April 2005, AXN is the number one international channel in Malaysia.

After years of speculation and estimation, AXN finally got the confirmation as the country?s leading international channel as pay TV ratings have finally been made available in Malaysia.


For the first time, official figures were released to the industry, showing AXN with the highest monthly reach of over 3.3 million viewers on the Astro platform, putting AXN firmly in the pole position. AXN also leads in ratings amongst the international channels, making AXN the most watched international channel among Malaysian viewers.



Key to AXN?s success has been its lineup of top-rated TV series like Lost and the three franchises of CSI - CSI: Crime Scene Investigation, CSI: Miami and CSI: NY. Action-packed reality shows like Fear Factor and The Contender also reinforced the position of AXN, whose viewer profile consists of a high proportion of white collars.

SPE Networks ? Asia general manger Ricky Ow said, "We have to take many risks, acquiring shows that we think will appeal to the Malaysian viewers but not having any real data to tell us if we were on track. However, I must say that we have always had this hunch that we are number one, and now we finally have the official figures to support our claim."

"We are definitely not resting on our laurels, we will continue to strive to provide our viewers with top quality entertainment. We have many big titles in the pipeline that I am sure will help us retain the leadership position. Our aim is to constantly excite our viewers, to inspire the ?WOW?. But now we just want to say a big thank you to all our loyal supporters," he added.


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