23 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 13

Special Report




 

Localisation key to growing non-cricket ad pie
Cricket will continue to lord over all else but globalisation, new Indian talent widen options.

Ad Mad World
An encounter on the fence

Media, Advertising & Marketing Watch
Star Plus expands hold on 9-10 pm band
Star Plus has rejuvenated 9-10 pm slot with 'Kkavyanjali' & 'Miilee' just when its 4 weeklies were slipping in ratings.

AdEx' Map 3.0 to track TV, press, mags, radio ads

Orange rolls out UK's first TV on mobile service

MSN, Mark Burnett ink partnership for 'Rock Star'

BBC appoints senior marketing manager Asia

Planet Sports enters Bangalore, unveils campaign

TV Ratings
Top 10 Programmes (01 May 2005 to 07 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01 May 2005 to 07 May 2005)
Star Plus
Sony Entertainment
Sun TV
Star Gold
Gemini TV

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Today's Newsbreakers.......India
Insurance companies, MFs step up adspend
MNC ad lines go back to global roots
Why Sachin, Sourav can't stand up to SRK, Ash
Source:Economic Times
 
   
‘The Disney brand has a high equity in India without much marketing’
Every brand needs to innovate and reinvent
The four A’s of rural marketing
Source:Financial Express
   
Web weans away ad buyers from television
Source: Deccan Herald
Manno bhabhi, Dinu kaka make Coca-Cola a homely affair
Creativity@Clio: Prasoon Joshi takes his pick
Star Wars Episode III: Intergalactic wars fascinate brands too
AdEx India converges TV, print & radio on the new MAP 3.0
Source:Agency Faqs
 
   
Kinetic's new brand identity
Source:Sify
 
Adani group to launch own FMCG brand
Source:Business Standard
International News
On Advertising: Russia rises to the top in ad world
  Source:IHT
   
Ad exec Adler to head bank drive against market reform
  Source:Haaretz
   
Saatchi CEO leaves 'Lovemark' on Cincinnati audience
  Source:Biz Journal
   
Mitsubishi Motors to Break New National Advertising Campaign on Network Season Finales With Eclipse
  Source:Yahoo News
   
Ad revenues rise for women's weekly mags
Sport sets the pace for sponsorship deals
  Source:Media Week (UK)
Concept Media introduces instant hoardings through ‘AIFRAMES’
  Source:Strategiy
   
Labor raises tax pressure with ad
Source:The Australian
   
Web pulls commercials off the air
Source:Miami Herald,
   
Ads Improve Wal-Mart's Rep, Reveal Synergistic Effect With PR
  Source:Media Post
   
Doctors can now advertise but not oversell
  Source:New Straits Times
   
Focus on the Family finds TV ads work wonders
  Source:Contra Costa Times
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