MAM

MSN, Mark Burnett enter partnership for 'Rock Star: INXS'

MUMBAI: MSN and Mark Burnett Productions have entered a deal wherein MSN will be the official online home for Mark Burnett Productions' upcoming reality series Rock Star: INXS in the US.

MSN will create content and sell advertising on the site, which will be available at http://rockstar.msn.com and accessible across the MSN network.

 

Launching in June, the MSN Rock Star: INXS site will extend and enhance the show for both the contestants and the audience by taking fans backstage and giving them a VIP rock star experience through video, content and communication tools from MSN Entertainment, MSN Video, MSN Music, MSN Spaces, MSN Messenger, MSN Alerts and MSN Shopping. The site will let people see up-close the talent and commitment it takes to become a rock star by bringing them virtually inside the competition.

 

 

Rock Star: INXS, which will air on CBS in the US this summer, is the ultimate aspiration television series: a competition aimed at finding a new lead singer for the multiplatinum band INXS. Each week, a contestant will be voted off the show by a combination of INXS band members, judges and audience members.

 

 

Fans who visit the official site for the series on MSN can do the following:

Get the latest information and gossip from the show

Relive contestants' performances again and again on MSN Video and share them with friends

See exclusive content filmed specially for MSN

Download custom playlists from the contestants and INXS band members on MSN Music

Check out blogs on MSN Spaces from key members of the show

Chat with other fans to share thoughts about the show and support favorite contestants through MSN Messenger and MSN Spaces

Shop for official Rock Star: INXS merchandise on MSN Shopping

Take Rock Star: INXS polls and quizzes via the Encarta online encyclopedia.

Brand advertisers interested in the unique opportunity to reach a massive, highly engaged, cross-generational, 18- to 49-year-old target demographic -- and all fans of rock n' roll and reality TV -- can advertise on the official MSN Rock Star: INXS site and within the multiple MSN services that Rock Star: INXS will leverage.

Ad opportunities on MSN for the site include 15 second or 30 second streaming video ads on MSN Video, and standard Universal Ad Package (UAP) ads on the MSN Rock Star: INXS site and throughout the MSN network.

"We're excited to team up with MSN for this series because it gives us access to a massive online audience and multiple platforms to reach fans and build communities. In addition to offering exclusive video and music content, we can use interactive communications services like MSN Spaces and MSN Messenger to help fans develop an even deeper connection to the series," said Mark Burnett.

"Mark Burnett is a rare talent, and we're thrilled to be working with him on such an exciting project. By combining the creative excellence of Mark Burnett with the customer reach and technology expertise of MSN, we will deliver a dynamic site that lets people interact with the show and our advertisers' brands in compelling ways," said MSN Information Services and Merchant Platform senior vice president Yusuf Mehdi.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories