Planet Sports opens Bangalore outlet, unveils campaign

Bangalore: "Planet Sports - your sports lifestyle store" is the new print and outdoor campaign launched by sports retail outlet Planet Sports. The campaign was unveiled on the occasion of its Bangalore outlet opening.

Tania Zaetta of AXN's 'Who dares wins" show inaugurated the showroom. The store houses brands including Puma, Speedo, Nike, Adidas, Prince, Callaway (Golf equipment and accessories), Converse, Lotto, Tommy Hilfiger and Sketchers.



The company is planning to launch another two outlets in Bangalore, along with its plans for Chennai and Hyderabad.

"We are positioning ourselves as a sports-lifestyle store - not a purely sports goods store, nor a fashion store. As the average Indian is becoming more sports conscious and health conscious, we feel that there is a space for this new category," says Planet Sports marketing manager Sanjay Salwan.



Commenting on the Pantaloon's recent 49 per cent stake in Planet Sports, Sanjay said "This is a strategic tie-up - in terms of synergies - we have the expertise in getting international brands into India, Pantaloon know the India market - they are the largest retailers n the country. Synergies of both the brands are being leveraged to help both expand, to grow."



The new campaign is targeted towards the sports-lifestyle mindset of consumers who are neither totally into pure sports nor into pure fashion. The ad budgets for 2005-2006 is pegged at Rs.30 million to Rs 40 million. While Percept handles the creative, Carat handles the media business. The company is also toying with the idea of brand ambassadors from tennis and cricket. Puma, for which Planet sports has an exclusive license, will be launching its cricket gear soon.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories